Three season deal for Paddy Power partner
Betfair, now merged with the Paddy Power online and land gambling group, announced Friday that it has signed up as three-season sponsor with the famous Spanish Liga 1 team FC Barcelona.
The usual branding and business rights accrue to Betfair, which will be the club's official global betting partner.
Betfair marketing and brand exec Paul Gambrill said in a statement announcing the deal that the association will help the betting company to expand its brand internationally.
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