Betfair Reviews Gbp 15 Million Media Business

As part of a broader marketing review

Betfair's recently appointed chief marketing officer, Johnny Devitt, has called for a review of its GBP 15 million media planning and buying business according to Campaign Live.
The media planning and buying review forms part of a broader review of the company's marketing strategy.
Devitt was recently appointed as CMO (see previous InfoPowa report) following the departure of Mark Ody and the company's merge of its brand director and online marketing roles.
Arena will reportedly not be re-pitching for the business.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,446
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts