Betfair Launch New Campaign

Fresh approach moves away from laddish humour

Betfair's newest multi channel ad campaign is described by the company as a fresh approach which "deliberately de-shackles the company from the laddish humour associated with the sector".
The campaign, created by the Lucky Generals agency, spans TV advertising, radio, print, digital, social media, content and internal communications, with the 60-second launch commercial using a voice-over based on a quote by the legendary boxer Jack Dempsey, on the subject of what it takes to be a sports champion:
"Someone who is ready when the gong rings. Not before. Not after. But when it rings. Ready?"
"We think this is a big idea that captures the anticipation of sport and betting at its best. The time is ripe for a fresh approach to communications in this market and suffice to say – we're ready," Paul Gambrill, Marketing & Brand Director for Betfair, said.
Following the launch during the FA Community Shield, the campaign will be rolled out to key markets including Italy, Spain, Bulgaria and Denmark.
Check out the ad here:

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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