Betfair Cheltenham Campaign Tap Tap Boom!

Horse driven rally cars in new marketing initiative

Betfair's latest campaign features horses driving rally cars in the lead up to the Cheltenham Festival.

The WCRS-created campaign, which covers the TV, digital and press platforms, evolves Betfair's "This is Play" strapline to include the mnemonic "Tap Tap Boom" indicating how many taps it takes to place a wager utilising Betfair's mobile app.

Mark Ody, Brand Director for Betfair, said: "People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be."

Check out the new ad here: http://www.wcrs.com/blog/20150217/new-tap-tap-boom-horseracing-ad-for-betfair/

Online Casino News Courtesy of Infopowa

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Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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