Significant expansion into Asian market
Digital sports data firm BETEGY will provide their proprietary football sports prediction software in an exclusive three-year licensing agreement with Chinese Welfare and Sports Lottery provider SunLoto.
BETEGY will offer its digital sports content and user engagement football predictions products to potential customers of SunLoto's Wozhongla brand as a paid service in time for the football World Cup.
The three-year deal allows for an optional extension and provides SunLoto with access to the BETEGY API which provides data-driven predictions against subjective opinions on football events in over twenty global football leagues.
Alex Kornilov chief executive officer and co-founder of BETEGY, said, "China is viewed by many sports betting and sports data companies in the West as the panacea for growth. We are delighted to be one of the first providers to offer our sports data prediction content solutions that use self-learning algorithms and statistics on football outcomes, in a market where over 250 million people play the Chinese Sports Lottery and Chinese Welfare Lottery."
"The requirement for additional sport services such as predictions has been a focus for Wozhongla", added Gao Lei, chief executive officer of Wozhongla. "We have reviewed other providers but ultimately selected BETEGY due to their proven track record, patented technology and professionalism. We anticipate launching this service in early June to coincide with the upcoming World Cup in Brazil".
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