Targeted at a younger demographic
BetConstruct has expanded its sportsbook product with a new "eFootball" live sports offer, saying the addition provides a link between traditional sports and eSports betting through the medium of football, giving operators opportunities aimed at a younger demographic.
eFootball will feature matches from the FIFA Football League with teams competing using the EA Sports FIFA 16 game.
"BetConstruct are at the forefront of incorporating eSports into a supplier offering. This addition demonstrates our commitment to the growing market of eSports," said Matt Howard, BetConstruct's Head of Sportsbook and Trading Operations.
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