Intent on forging a new sponsorship model with innovative initiatives to engage fans
ACF Fiorentina, a professional Italian football club from Florence, Tuscany, has signed Betclic as a top sponsor.
Under the terms of the sponsorship agreement, diverse initiatives oriented towards Viola fans across the club's social and digital platforms will be launched in conjunction with more traditional exposure inside the Stadio Franchi and on team jerseys.
"The agreement with Betclic is a new and exciting challenge for Fiorentina, a partnership through which many initiatives will be launched that will be revealed to fans as the season progresses. This collaboration is another step towards leaving traditional forms of sponsorship behind us. It will also help us to find new ways of interacting with our fans, which we hope will strengthen the club's relationship with its supporters," said Gianluca Baiesi, chief operating officer of ACF Fiorentina.
"We are proud to be partners with a club that has such a rich history of success such as Fiorentina," added Francesco Postiglione, Director General of Betclic. "We are also convinced that, thanks to the support of the whole Viola team and the club's fans, we will be able to forge a new sponsorship model with a strong onus on more interactive participation from the supporters. We'll learn as we move forward through the season in order to perfect our engagement activities, so that we can make the Fiorentina experience a unique one for the fans."
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