Clinches deal with men's professional club basketball league
French gaming operator BetClic Everest Group has become the official betting partner of the Ligue Nationale de Basket (LNB), the governing body of men's professional club basketball in France.
Under the terms of the agreement, Betclic will enjoy a strong digital presence on LNB's website along with exposure across mobile channels, stadium visibility and public relations vehicles. Betclic will feature on the digital displays situated on the grounds of PRO A and B, the PRO Playoffs and Finals 2015, the highlight of the French basketball league season.
In addition, LNB's digital sports fantasy league will going forward be named the "LNB Betclic Fantasy League".
"This partnership will allow us in the coming months to significantly enhance our visibility among basketball fans," Sabrina Ben-Yelles, marketing director for BetClic Everest said.
"Basketball is an important sport for BetClic that has experienced significant betting growth over the past 3 years."
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