Betbright’s Robotic Jockey Attracts Attention

By Brian Cullingworth, Last updated Mar 16, 2018

Showcases the potential of AI and other technological advances

Bookmaker BetBright has attracted attention with the debut of a state-of-the-art robotic jockey ahead of the Cheltenham Festival.

Dubbed ‘RoboJockey’ the lightweight steel technology initiative is not just capable of sitting on a horse but can direct a horse to a gallop of more than 30 miles an hour and jump four-foot high fences while communicating with humans through its Artificial Intelligence and built-in voice.

BetBright commissioned the robot following a report by futurologist, Dr. Pearson BSc DSc(hc) who believes robot jockeys would potentially be able to compete with and even beat the best jockeys in the world by 2025.

At the unveiling, BetBright Chairman and racehorse owner, Rich Ricci, said: “I was genuinely impressed with what the team was able to create in just three months. I had expected RoboJockey to be able to ride, but I never expected it to be able to jump fences or talk to me about upcoming races. It will be fascinating to see how robotics and AI continue to evolve and the impact it will have in multiple sports.”

RoboJockey will be available to view at the Cheltenham Festival on Friday, March 16.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

CasinoMeister heart Top 5 casinos


325% Slots Bonus on 1st, 2nd and 3rd Deposit

3Dice Casino

110% up to $110 Welcome Bonus


300% Slots Bonus up to $3,000 on 1st, 2nd and 3rd Deposits

Roaring 21 Casino

400% up to $4,000 + 100 Free Spins Welcome Bonus Package