Extends jersey sponsorship
bet365 has clinched a six-year naming rights deal with Premier League football club Stoke City for the Britannia Stadium.
In addition, the Stoke-on-Trent headquartered company, extended an existing shirt sponsorship for a further three years.
"Bet365 have been pleased with the global brand exposure from our sports sponsorship agreement and we are always looking at ways to increase this," commented John Coates, joint group chief executive of bet365 and vice-chairman of Stoke City.
In related news, the Coates family again appeared in The Sunday Times Rich List rising to become the 24th wealthiest family or individual in Great Britain and the second wealthiest in the West Midlands.
According to the list, The Coates', Denise, John and Peter, are now collectively worth GBP 3,765 billion.
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