Bet365 Adds Geolocation Technology

Deal with Digital Element will see implementation of NetAccuity Edge technology

One of the online gambling industry's biggest operators, the UK-based Bet365 group has inked a deal for geolocation technology from supplier Digital Element which will see the company's NetAccuity Edge product installed to localise website content and improve the user experience.
Bet365 serves 17 million international customers in over 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localisation and automatically serve content and advertising in the right language and currency, improving relevance, response and revenues, Martin Davies, CEO – Technology, bet365 said in a statement Monday.
"To ensure that our players get a customised experience, it's imperative bet365 uses accurate, reliable and up-to-date IP geolocation data," he explained.
Bet365 joins some of Digital Element's other high-profile clients including the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ, DoubleClick, Flashtalking, Infectious Media, AOL's ADTECH, Yahoo's BlueLithium, Vibrant Media.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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