bet365 adds Content from Incentive Games to their Portfolio

By Simon Wright, Last updated Jun 30, 2023

The Edinburgh based casino game developers and premium provider of free to play sports betting games, Incentive Games, have reached a deal with the Stoke online betting and casino powerhouse bet365. In a deal which will see the Scottish game studio create  for bet365 a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games.

Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.

Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.  The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.

Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.  John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.”

“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.”

“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.”

“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”

A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.”

“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.”

“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”

For more information about what bet365 have to offer players, check out our detailed bet365 casino review.

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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