UK football club seeks to build commercial revenues
UK football club Aston Villa has announced that it has signed online gambling groups Betfair and Bet365 as official partners of the club, giving both companies co-exclusive rights in the betting category.
Both will have the right to be associated with Aston Villa and activate the partnerships globally, and both will appear on the club's LED screens and interview backdrops.
Aston Villa chief commercial officer, Charlie Wijeratna said in a press statement: "I am very pleased that we have got two top betting brands on board as partners for next season.
"Commercially the club has two aims – we want to partner with good brands that will activate extensively and we want to increase our commercial revenues so we can compete with the best on the pitch.
"These two deals represent a very significant commercial increase on last year's betting partnership and taken together with the recent announcement of an enhanced shirt sponsorship deal with a top US brand, demonstrate significant progress towards those goals."
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