Newly promoted to the English Premier League and former European Cup winners, Aston Villa Football Club, have today announced a deal with Asian based betting and gaming firm W88, which will see them replace 32Red as the Birmingham based team’s main shirt sponsor.
In a deal that the football club calls a ‘record breaking commercial deal’, W88 will now be the principle sponsorship partner for the recently promoted Aston Villa.
Aston Villa’s Chief Commercial Officer, Nicola Ibbetson speaking of the record breaking deal said: “The Club is delighted to welcome W88 as a new Principal Partner of the Club, their logo will sit proudly on our kit for the 2019/20 Premier League season.”
“This is a record-breaking commercial Partnership for the Club, our promotion to the Premier League offers our Club Partners a global platform to reach our worldwide fan base.”
Hilly Ehrlich, W88 Business Development Manager, said of the deal: “We are both thrilled and excited to be working with Aston Villa, who, for more than 140 years, have been one of England’s top football clubs.”
“We look forward to engaging with the fans, players and club management in the coming months. W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”