ASA Rule on Casumo Google Adwords Ad

By Simon Wright, Last updated Jun 30, 2023

The UK’s Advertising Standards Authority have ruled on a google sponsored advertisement which advertised the online casino Casumo’s gambling app, upholding a complaint made that inferred the ad in question was irresponsibly targeted.

The advertisement which was run on the google adwords platform was seen in May 2019 following a search for “how to unsubscribe from all gambling”. It was headed “Welcome Bonus to New Players Casumo 100% and 20 Free Spins” and stated “Create an Account & Play now!”.

In Casumo’s defence, the online casino operator stated that: “Ads on Google were targeted at individuals who searched for “gambling” or a similar term, including “gambling sites”. ”

Furthermore Casumo also stated that they had a list of excluded terms or combinations to stop their ads from appearing when certain terms or search combinations were typed in the search bar. However, in this instance the combination of terms used by the complainant had not been anticipated when creating the list of excluded search terms.

However, the ASA upheld the complaint, ruling that Casumo must ensure that the ad must not appear again in the form complained of. In addition the ASA told Casumo Services Ltd to ensure that their ads served following Google searches were responsibly targeted.

The ASA also confirmed that Casumo upon being informed of the complaint made against the advert in question, took immediate action to address where their ads were served.

For full details of the ASA ruling, please visit here.

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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