Tipwin and Matchbook.com expand sponsorship portfolios
Maltese-based online sports betting firm TipWin has been named official betting partner to German Bundesliga football club Hannoverscher Sportverein von 1896 (Hannover 96) for the 2015/16 season.
The deal, brokered by the Sportfive agency, marks Tipwin's first in the Bundesliga and includes advertising and media opportunities within Hannover 96's HDI Arena.
"With the very powerful advertising package, we are convinced that we can further expand our regional and national brand awareness," commented Ivica Batinć, managing partner of Tipwin.
In related news, Matchbook.com entered into a one-year shirt sponsorship with second-tier professional football club Brentford, who currently play in the English Football League Championship.
The agreement runs until the end of the 2015-16 season but provides for an extension option for a further year.
Matchbook.com's logo will appear on front of the player's shirts in a deal that is an expansion of a longer running sponsorship partnership between the two entities.
"Matchbook.com and ourselves have ambitious growth aspirations and we look forward to working in partnership with them over the next 12 months and, hopefully, beyond," Brentford chief executive, Mark Devlin, said.
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