Affiliate Market Consolidation Continues

By Brian Cullingworth, Last updated Feb 3, 2021

Well-established Affiliate Guard Dog portal acquired by Latest Casino Bonuses

The consolidation trend is alive and well in the affiliate marketing sector of the industry, with expanding Latest Casino Bonuses announcing the acquisition of the ten-year-old Affiliate Guard Dog site for an undisclosed consideration.

The affiliate marketing watchdog provides industry and affiliate information and is well known for its fearless attacks on rogue operators, integrity-challenged affiliate management programs, and the behaviour of some affiliates.

LCB head Joshua Chan has assured the affiliate sector that the change of ownership will not affect the AGD commitment to fair play in the business, and that it will continue to protect the legitimate interests of affiliates.

Earlier this year LCB acquired the World Casino Directory affiliate operation for just short of Euro 2 million (see previous InfoPowa report).

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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