A.s.a. Rules On Betdaq Religious Faux Pas

By Brian Cullingworth, Last updated Aug 29, 2014

Ladbrokes instructed to take care when using religious imagery

Betdaq.com's advert featuring Christ the Redeemer during the World Cup 2014 was reviewed by the UK Advertising Standards Authority following a complaint that objected to the use of an image of Jesus Christ to promote gambling.
Ladbrokes International Ltd trading as Betdaq featured an image of the statue with the surrounding city of Rio de Janeiro visible behind. The statue had been digitally altered so that the figure's robe was purple, and the word "BETDAQ" had been superimposed onto it. The image was headed "World Cup 2014 – Bet With Betdaq"
The ASA found that the use of the Betdaq colour and logo on the statue did in fact create an association between the figure of Christ and gambling and commercial activities and ordered that the ad not appear again in its current form.
The iconic Christ the Redeemer monument was used by other betting companies in World Cup promotions, creating umbrage in some circles.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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