A.s.a. Clears Paddy Power Blatter Advert

Use of asterisked expletive unlikely to have caused offence

The positioning and dominant audience of a Paddy Power advert urging controversial FIFA chief Sepp Blatter to "F**k Off Already" was accepted by the UK Advertising Standards Authority as reasonable grounds for ruling that the ad. was not in breach of rules regarding public offence this week.
Published earlier this year during the furore over corruption at FIFA and Blatter's re-election campaign (see previous InfoPowa reports), the advert appeared in the Sport section of The Guardian newspaper and triggered a single complaint to the ASA.
Paddy Power justified the material, pointing out that it was light-hearted; that asterisks were used to lessen the severity of the comment and that the tenor and style of the material were in keeping with the betting company's distinctive voice and brand.
After investigating the matter, the Authority ruled:
"We noted that the ad appeared in the Sport section of the Guardian, which we understood had an adult readership and frequently contained swear words.
"We considered that readers of that section were likely to understand that the ad was intended to be a light-hearted comment on the ongoing allegations of corruption within FIFA, and in particular the controversy surrounding Sepp Blatter's tenure as FIFA president. In that context, we considered the use of "F**K" was unlikely to cause offence to readers."

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts