Euro 2016-based fantasy game first for UK and Ireland retail bookies
Specialist online gambling software supplier A Bet A is to launch fantasy football into UK and Irish retail bookmaking for the first time with the roll-out of MegaFan Manager product.
The service will allow shop customers to use their skill and knowledge of this summer's Euro 2016 tournament to pick a team of 11 players with a fictional budget of GBP 100 million.
Each MegaFan Manager's GBP 2 stake will go towards a global jackpot, with additional games available at shop-level and among friends in order to decide bragging rights.
Operations Manager Jason Hardman believes the new game, which runs through Betting Limited's pool betting licence and draws on Opta Sports Data, will be a big hit with both bookmakers and their customers.
"Daily fantasy sports games are enjoying huge success online around the world," he said. "Our aim has always been to breathe new life into those shops with compelling content and we firmly believe a game like MegaFan Manager will not only interest existing customers but appeal to a new generation too."
MegaFan Manager, which will be available in around 1,000 shops during the initial roll-out, will be supported in shop with printed coupons and on-screen statistics.
Customers will be able to check how their players have fared at the counter in participating shops or by logging on at www.megafan.bet
If the project is a success, A Bet A have ambitious plans to launch the product full-time ahead of the new domestic season in the UK, with scope to make it available to online operators and in multi-sport variants.
Online Casino News Courtesy of Infopowa