Multi-media campaign to target UK and US markets
888Casino has issued a written brief to creative agencies for the development of a "high-visibility activation campaign" for UK and US consumers across TV, print and outdoor media.
The 888 Holdings brand will accept pitches from three selected agencies in early April, 2014.
Campaign Live report the company will offer agency fees of up to GBP 30 000 along with a production budget of GBP 150 000.
Online Casino News Courtesy of Infopowa