Non-league sponsorships dubbed the 666Bet Super Six
Hexagon Contracts-owned sports book and online casino 666Bet has entered into six non-league club sponsorships for the FA Cup first round.
Under the terms of the agreements, 666Bet's logo will appear on the kits of a selection of sides from across the country and the non-league pyramid.
The Club sponsorships dubbed as the "666Bet Super Six" comprise Conference South trio Basingstoke Town, Gosport Borough and Weston-super-Mare, Conference North's AFC Fylde, as well as East Thurrock United of the Ryman Isthmian Premier and Norton United of the Evo-Stik Northern Premier League Division One South.
Barry Martin, chief executive officer of 666BET.com, said: "From Premier League to non-league, 666BET is proud to be involved in football across all levels of the beautiful game.
"We are looking forward to seeing the ‘666BET Super Six' in action this weekend and hope they can pull off a few shocks in The FA Cup first round."
All agreements will continue for every round in which the teams remain in the competition and include perimeter board advertising for the sides playing at home. The sponsorship will also apply to league games until the end of the season.
AFC Fylde Commercial Manager Dave Riche said: "We hope that by attracting a major betting brand who have partnerships with Premier League clubs that this shows the increase in the profile of AFC Fylde."
This latest range of sponsorships augment an already busy portfolio that includes betting partnerships with Leicester City and West Bromwich Albion, a shirt sponsorship with League One Leyton Orient and an official betting partnership with the Grand Slam of Darts.
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