500.com In Major Chinese Mobile Deal

By Brian Cullingworth, Last updated Aug 8, 2014

Nasdaq-listed company will become China Mobile's sole online sports lottery provider

The rapidly growing Nasdaq-listed sports lottery firm 500.com has clinched a major two-year deal that will see it become the sole provider of online sports lottery products to the state-owned China Mobile, which operates the huge Points Mall online marketplace.
Points Mall online marketplace is an enterprise that has 770 million subscribers, who redeem loyalty points.
China Mobile subscribers will be able to use their loyalty points to buy online sports lottery products through 500.com as a result of the agreement.
Man San Law, founder, chairman and CEO of 500.com said Thursday: "We expect to see sales volumes increase significantly as our products become available to China Mobile's 770 million subscribers.
"We look forward to developing an even deeper relationship with China Mobile as we work to integrate our products into their vast ecosystem."
The products provided by the company will be available in all of China's 31 provinces, municipalities and autonomous regions. China Mobile will reimburse 500.com for the products purchased in cash.
500.com provides lottery purchase and information services to China Mobile users through its internet, mobile apps, WAP and SMS channels.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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