4ThePlayer respond to player demand in deal with L&L Group

By Dave Sawyer, Last updated Jun 30, 2023

The innovative slot supplier 4ThePlayer announced a new deal with L&L Group today. The deal came about after player requests on Casinomeister to bring 4ThePlayer games to L&L Group casinos. Formed in 1998, Casinomeister is the largest and oldest casino player forum online.

The first game to launch will be 4ThePlayer’s first and top-performing game 9k Yeti, and will be followed by 6 Wild Sharks and 3 Secret Cities. The games will initially go live at L&L’s UK brand, followed by a multiple regulated jurisdiction rollout.

Henry McLean, co-founder and Commercial and Marketing Director, said: “We are delighted players are requesting our games and driving opportunities like this! After speaking to L&L, their fun and player-centric principles really align with ours, so we cannot wait for their players to be able to enjoy the 4ThePlayer experience!”

Jan Wienk, Marketing Manager at L&L Europe, added: “I remember the first time I played 9k Yeti – I really enjoyed a balanced, base game with good pay-out potential, combined with a feature that holds huge pay-out potential.”

“That was my first experience with 4ThePlayer! When players kept on asking for the games, it was of course a no-brainer!”

L & L Group operate a number of online casino brands, including the multiple award winning All British Casino, which was established back in 2013, becoming accredited here on Casinomeister back in 2016. In 2019 and 2020 All British Casino picked up the coveted Casinomeister Best Casino of the Year award.

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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