4ThePlayer closes Independent Funding Round and looks to the US!
By Simon Wright Jan 8, 2021
Independent casino software studio 4ThePlayer have today announced they have completed a funding round from private industry individuals. Ensuring they remain independent and enabling them to develop and release further top performing and innovative player-centric games. The seven figure sum was raised from the founders and a small group of industry individuals including:
Daniel Burns Leading M&A specialist, Gil Rotem former Group Director of Gaming Strategy at Bet365, Ian Chuter former COO of Ladbrokes Coral,
Quentin Stott CEO of Reflex Gaming and Steve Schrier former CCO at Scientific Gaming Digital.
Andrew Porter, founder and CEO of 4ThePlayer.com, said: “We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations!”
Chris Ash, co-founder and Business Development Director of 4ThePlayer said: “We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US!”
The UK-based startup was co-founded by Andrew Porter, Chris Ash, Thomas Scalzilli and Henry McLean to create player-centric games that enhance the iGaming industry and champion the player! The team has vast industry experience previously working at Ash Gaming Ltd, which was founded by Chris Ash, before being later sold Playtech PLC.
To date, 4ThePlayer.com has released seven innovative games including top-performing 9k Yeti and 6 Wild Sharks. As well as two crypto gaming-inspired titles, 100 Bit Dice and 1000X BUSTA. Their latest game 123 BOOM! featuring record breaking explosive wins was recently released via Relax Silver Bullet.
Their innovations include BIG REEL PORTRAIT MODE™, a new gameplay mode that better utilises the screen in mobile portrait play, as well as the industry pioneering ‘slot balance infographic‘ that assists players in making an informed game choice. These are in addition to the many in-game mechanics that all create never been seen before entertainment experiences.