Seamless migration as both entities utilise Microgaming platform
Online gaming operator 32Red Plc has acquired the UK customer database of Go Wild casino from Go Wild Malta Ltd for an undisclosed consideration.
Go Wild's UK customers will be migrated to the 32Red platform on or before September 15, 2014, the company said.
Matt Booth, Commercial Director for 32Red Plc, said: "This acquisition fits well with our growth strategy for the UK market. The migration of players from Go Wild to 32Red is a low-risk and seamless transfer as both businesses utilise the Microgaming platform and games content.
"Players will continue to use the same login and passwords to access their accounts and we will be active in showcasing the 32Red experience to these newly acquired players."
In subsequent forum postings a 32Red spokesman advised affiliate marketers that players who are tagged to affiliates will be remapped to their 32Red affiliate account, and 32Red will continue to pay commission moving forward. If GW affiliates do not have a 32Red affiliate account, they will need to open an account in order to be paid in future.
Shortly after the 32Red press release, Go Wild management addressed affiliate marketers in an email that confirmed that the company has decided not to take out secondary licensing in the UK market, and is accordingly transferring its UK players to 32Red.
The communication advised:
"We have been servicing players from the UK for over 5 years and have enjoyed being part of a vibrant and competitive market.
"Further to announcements detailing the proposed new licensing, regulatory and taxation regimes in the UK, we undertook a thorough review of our UK business going forward. Further to that review we have decided to focus on our successful international operations and have withdrawn from the UK market.
"We were happy to have reached an agreement with 32Red Plc who then purchased our UK database.
"As our valued business partner, we'd like to inform you that these imminent changes would come into effect starting the 10th September 2014. To ensure your continued revenue generation, only UK accounts will be migrated to 32Red.com. The migration commences on the 10th September to be completed by the 15th of September and will include all and only UK account holders.
"To ensure your revenue share commission, we have agreed that UK players affiliated with your account would be migrated to your existing 32Red.com affiliate account. If you don't have an account with 32red affiliate program, please register one at the earliest convenience. We have agreed that your commission structure will remain on the same level unless you have an existing commission agreement with 32red.
"Rest assured that all revenue generated before the migration date will remain under your GoWild account earnings to guarantee you will not lose out on commission. For any customers located outside of these territories we are continuing to operate as normal and as such you will continue to receive payments in respect of their activity."
Online Casino News Courtesy of Infopowa