One-game-deal sponsorship covers Coventry City FA Cup match against Arsenal
Online gaming operator 12BET has entered into a one-off shirt sponsorship that will see its logo appear on the front of Coventry City FC’s away kit when it takes on Arsenal FC at Emirates Stadium on Friday.
Main shirt sponsor for Coventry City and local charity Grace Research Fund will step aside for this one-match deal.
"The Grace Research Fund is a fantastic cause and remains the club's nominated charity for the year. They had always said that if a commercial opportunity such as this came our way that they would be happy for a company to have its logo on the shirts," Tynan Scope, corporate sales manager of Coventry City explained.
"The fact that it is against Arsenal, it's the FA Cup and it's on TV made it a very attractive proposition for a sponsor and we are thrilled to be working with 12BET," Scope added.
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