Unibet Awards Aussie Advertising Account To Leo Burnett

Marketing a critical activity in a competitive sector The international online betting firm Unibet has fired the Leo Burnett advertising agency in Sydney to drive its marketing efforts in the highly competitive Australian gambling market, where the company faces formidable rivals like Ladbrokes, Paddy Power and William Hill. Patrik Andersson, general manager of Unibet Australia, told the publication AdNews that the Australian betting market is mature, and it was very important to find a partner that would help differentiate Unibet

By Casinomeister May 9, 2014

U.s. Land Casino And Racing Firm Wants To Launch Mobile Action

Greenwood Gaming & Entertainment wants on-premises mobile facilities for Parx Casino Greenwood Gaming & Entertainment, the owner of the Philadelphia-based Parx Casino and Racing company, announced this week that it is to seek permission to use mobile gambling technology within the Parx premises in much the same way as has now become common practice in New Jersey and Nevada land casinos. Parx appears to have settled on the WMS Betcloud system for the initiative, technology that has proved effective on

By Casinomeister May 9, 2014

Ader Reacts To Online Gambling Group's Opposition

Activist investor's latest move is a website detailing what he thinks is wrong with Bwin.Party Hot on the heels of Bwin.Party's advisory to shareholders not to support four directorship nominations from Jason Ader's SpringOwl company (see previous InfoPowa reports) comes the news that the activist investor has hit back with a website detailing the shortcomings of Bwin.Party management, and providing biographical information on his four nominees. The website www.savebwinparty.com highlights the need for change at the major European online gambling

By Casinomeister May 2, 2014

Another 'u.s. Veterans' Internet Cafe Defendant Pleads Guilty

Robert Freitas is also a vice president of the Jacksonville Fraternal Order of Police The massive 'Allied Veterans of the World' internet cafe gambling bust in Florida last year claimed another victim this week when Robert Freitas pleaded guilty in connection with his part in the $300 million gambling ring. Freitas, who is also a vice president of the Jacksonville Fraternal Order of Police, has agreed to testify against other defendants, if necessary, and is unlikely to serve more jail

By Casinomeister May 2, 2014

Antigua In Despairing Complaint To World Trade Organisation

It seems that in international trade disputes a "might is right" attitude prevails... A fresh development took place Friday in the decade-long David and Goliath trade tussle between Antigua and Barbuda and the United States when the Caribbean island government read out a statement to the current sitting of the World Trade Organisation Dispute Settlement Body in Geneva. The rather despairing statement expressed the islanders' frustration at the delaying tactics of the United States in the aftermath of WTO dispute

By Casinomeister May 2, 2014

Arabian Nights Online Slot Good For Finnish Punter

"Suvi" hits a Euro 691,276.82 jackpot Management at the Net Entertainment-powered online casino Casino Room report that a Finnish woman player identified only as "Suvi" has hit a Euro 691,276.82 jackpot on the Arabian Nights slot. "Suvi" is apparently a recent sign-up at the casino, who hit the big win on the day she was accepted as a member, making her windfall all the more remarkable. She appears to have gone into the action whole-heartedly, taking a signup bonus and

By Casinomeister May 2, 2014

Asa To Undertake Gambling Review

DCMS request review on policing proliferation of gambling ads The UK Advertising Standards Authority (ASA) will review its enforcement of the gambling advertising rules following what it terms as "Ministerial interest in the growth in scale and volume of gambling advertising since 2007". The Department of Culture, Media and Sport is reportedly behind the request for the Gambling Commission, CAP, BCAP, the ASA, Ofcom along with the gambling industry to re-examine if advertising regulatory objectives are being met. Developments in

By Casinomeister May 2, 2014

Betdigital To Take Nextgen Games Into Gala Coral Land-based Sector

One stop game delivery across both land-based and online platforms Australian games development studio NextGen Gaming has partnered with Betdigital for the launch of its Foxin' Wins and 300 Shields titles in to Gala Coral bingo clubs and licenced betting offices. The games will be carried exclusively by B2 and B3 gaming machines in around 1 800 betting shops and 137 Gala Bingo Clubs, while Foxin' Wins will become available to Gala Coral patrons in a multi-channel gaming roll-out. Betdigital's

By Casinomeister May 2, 2014

Bitcoin Sports Betting Site Folds

Coinbet lasted only a few months The Bitcoin-denominated online sports betting site Coinbet.cc has gone into liquidation after operational activity that lasted less than a year in which it carried out heavy marketing activity to pull in players. The website was unavailable and carried a "closed for business" notice over the Easter weekend, advising players to contact a support email address to record their claims. Likely player losses have been estimated at $5 million in some informed quarters, where observers

By Casinomeister May 2, 2014

Boyd Gaming Loses $3.2 Million In Online Gambling Venture

Losses due to one-time marketing costs incurred in setting up the enterprise in New Jersey Boyd Gaming's Atlantic City casino Borgata has posted a $3.2 million loss on its new online gambling operations, largely because of one-time marketing costs related to launching the program, which went live last November. Borgata is the market leader in the nascent intrastate internet gambling market in New Jersey and is expected to continue to grow. In posting its Q1-2014 report, Boyd reported that its

By Casinomeister May 2, 2014

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