NO BS. That is what makes a newsletter.
**Hey there.
Well, it has been a while. Here are my personal and professional views on newsletters.
The days of “Spam them and they will buy” is long dead.
Gone, over with… In fact, there are laws against it now.
A good newsletter is one that keeps your interest. Stands out from the rest of the junk you sign up for, and is very specific to the ACTUAL reason why I requested it.
There are many people, with different tastes. Each person sign up to a newsletter, promotional letter or e-mail for a very specific reason.
1. To keep an eye on the competitor or market
2. Because they REALLY have an interest in the subject matter.
Now, for me, as a Black Jack and Poker Player, there is no real value in a general promotion, as it excludes these games for me. Besides all the terms and conditions, loopholes and absolutely ridiculous wagering requirement… there IS one thing that keeps me going back to a promotion or newsletter: NO BS.
Mean what you say, and say what you mean. Stop using the same ol’ same ol’ tag-lines.
“Free Money, no strings attached” – I see that, I see “We tell blatant lies”
“Specially designed to suite your needs” – Erm.. really? Then how come my buddy with the guest account received the same e-mail?
A newsletter should contain news. I like the newsletters from Bryan (for instance) because they contain NEWS. Stuff that is important. Stuff that is actually shaping the industry. IF I take up on a promotion (which will happen once in a leap-year, on a blue-moon Tuesday ONLY) it will be from a selection of the presentations as per Bryans newsletters. WHY? Well, HIS newsletter is NO BS, so subconsciously, I convince myself that the offers on them will contain no BS. They usually do, but that is not the point.
A promotion is designed to get your interest and have you part with your money. A newsletter should be designed to carry news. Personally, I hate most of the newsletters from the casinos, but I like the ones send by the webmasters. They relate to experiences, industry (GOOD OR BAD) – and carry advertising that one can safely assume was not trying to give you the impression that “It was specially designed for you”. You know the risk in taking it.
Well, those are my initial thoughts. Sorry, it is a bit long-winded. I would be interested myself in seeing if any of you could perhaps provide your own insights into this. Maybe one or two Reps participating? Petunia**
EDIT: A Newsletter should contain news. A promotional Letter should contain a promotion. Don't send promo stuff to me every day, and a million of them. GODS it frustrates me, and I ignore them. If you going to combine the two, then make sure you have GREAT planning, and don't bother me again unless it REALLY IS a "ONCE OFF SPECIAL OFFER".