Hi meisters
Just stumbled upon the new John Lewis Christmas ad for 2014 and wondered what others thought of it.
For those that don't live in the UK, John Lewis is a big department store who have managed to drive customers to their stores especially around Christmas largely thanks to some clever adverts. Rather than the sell, sell, sell attitude they choose a softer emotional connection, which I think is pretty obvious in this latest one. The expectation for their ads in the UK is a bit like the build up to the Superbowl ads in the States, with people itching to see what they have some up with next.
Personally I can't help thinking about Pingu when I see it, but others may be a bit more thoughful,
Just stumbled upon the new John Lewis Christmas ad for 2014 and wondered what others thought of it.
For those that don't live in the UK, John Lewis is a big department store who have managed to drive customers to their stores especially around Christmas largely thanks to some clever adverts. Rather than the sell, sell, sell attitude they choose a softer emotional connection, which I think is pretty obvious in this latest one. The expectation for their ads in the UK is a bit like the build up to the Superbowl ads in the States, with people itching to see what they have some up with next.
Personally I can't help thinking about Pingu when I see it, but others may be a bit more thoughful,
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