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What do think of the new John Lewis ad?

Discussion in 'The Attic' started by conker, Nov 6, 2014.

    Nov 6, 2014
  1. conker

    conker CM Advisory Group admin - Meister Minions Manager CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    Hi meisters

    Just stumbled upon the new John Lewis Christmas ad for 2014 and wondered what others thought of it.

    For those that don't live in the UK, John Lewis is a big department store who have managed to drive customers to their stores especially around Christmas largely thanks to some clever adverts. Rather than the sell, sell, sell attitude they choose a softer emotional connection, which I think is pretty obvious in this latest one. The expectation for their ads in the UK is a bit like the build up to the Superbowl ads in the States, with people itching to see what they have some up with next.

    Personally I can't help thinking about Pingu when I see it, but others may be a bit more thoughful, :oops:

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    Last edited by a moderator: Dec 12, 2017
    2 people like this.
  2. Nov 6, 2014
  3. incrediblestuff

    incrediblestuff SearchingForTheHolyGrail! CAG webmeister

    Occupation:
    Currently: Self employed, Previously: Manager
    Location:
    Mostly the Netherlands
    Very cute:)
     
    1 person likes this.
  4. Nov 6, 2014
  5. conker

    conker CM Advisory Group admin - Meister Minions Manager CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    I think it would be fair to say that they are definitely winning in the 'cute' stakes :)
     
  6. Nov 6, 2014
  7. clubworld

    clubworld Rogue casino operator

    Occupation:
    Casino Manager
    Location:
    UK
    The advert is cute but £95 for stuffed penguin :eek::confused:

    Seems as Monty will bring them a fortune this Christmas ....
     
  8. Nov 6, 2014
  9. Zabier

    Zabier Experienced Member

    Occupation:
    Writer
    Location:
    Cardiff
    The John Lewis ads have become an institution now and it looks like they've hit the mark again. I mean, children and penguins. You'd have to be evil in the soul to hate that combination! I'm so glad my son is growing up with stuff like this coming out. I'm sure he'll look back on it in 10 years time and reminisce about these ads.

    For all the advertising though and the cost of it, it still won't make me buy anything from John Lewis this Christmas!
     
    1 person likes this.
  10. Nov 6, 2014
  11. conker

    conker CM Advisory Group admin - Meister Minions Manager CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    Lol, I wonder how much the person who made that peguin got??

    Sorry, that isn't really in the Christmas spirit now is it :oops:
     

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