1. By continuing to use the site, you agree to the use of cookies .This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy.Find out more.
    Dismiss Notice
  2. Dismiss Notice
  3. Follow Casinomeister on Twitter | Facebook | YouTube | Casinomeister.us US Residents Click here! |  Svenska Svenska | 
Dismiss Notice
REGISTER NOW!! Why? Because you can't do diddly squat without having been registered!

At the moment you have limited access to view most discussions: you can't make contact with thousands of fellow players, affiliates, casino reps, and all sorts of other riff-raff.

Registration is fast, simple and absolutely free so please, join Casinomeister here!

Unibet signs agreement to acquire Bet24

Discussion in 'Online Casinos' started by rainmaker, Apr 11, 2012.

    Apr 11, 2012
  1. rainmaker

    rainmaker I'm not a penguin CAG webmeister

    Occupation:
    -
    Location:
    -
    [2012-04-11 07:00] Press Statement

    Unibet signs agreement to acquire Bet24

    Unibet Group plc today announces that it has signed an agreement to acquire the business and certain operating assets from Nordic Betting Ltd, one of the leading participants in the online gaming market in Northern Europe, trading as Bet24. Nordic Betting Ltd operates a wide range of sports and gaming products through its web sites www.bet24.dk and www.bet24.com and related sites.

    The acquisition price for the business and acquired assets is EUR 13.5 million (GBP 11.25 million), payable in cash.

    The transaction, which is Unibet’s third targeted at regulated markets in recent months:
    Strengthens Unibet’s market position in the recently regulated Danish market and provides additional scale to support further investment to grow market share;
    Supports Unibet’s strong organic growth in other Nordic territories;
    Provides synergies and economies of scale.

    Nordic Betting Ltd had a gross winning revenue (on consistent basis with Unibet accounting policies) of approximately EUR 10.5 million (GBP 8.75 million) for its latest financial year ended 31 December 2011.

    Unibet intends to migrate customers and rebrand the business from Bet24 to Unibet, as well as integrating the business operations, in due course. For the present the business will continue to trade normally as Bet24.


    As part of the transaction, Unibet will transfer around 45 employees of Nordic Betting Ltd into its own Maltese operations, in accordance with Maltese law and regulations applicable to the transfer of businesses.

    Completion of the transaction is subject to regulatory clearance, where required, and is expected to take place before the end of the second quarter of 2012.
     
  2. Apr 11, 2012
  3. rainmaker

    rainmaker I'm not a penguin CAG webmeister

    Occupation:
    -
    Location:
    -
    As the press statement said, this is the third acquisition done by Unibet in recent time.

    FYI, they acquired Betchoice in February (targeting the Australian market) and the Solfive Group (targeting the French market) in December.
     

Share This Page