Today Ofcom has ruled that local commercial radio stations no longer have to provide separate breakfast shows on their radio stations and radio groups can have networked breakfast shows, this mean local radio stations only have to provide 3 hours of local programming per day (persumably drivetime).
This will mean stations like Heart & Capital can provide a breakfast show nationally (but with local news & travel) and local stations like Bauers city networks could drop the old heritage names under current Ofcom rules stations must provide a separate breakfast show of at least 3-4 hours and a 3 hours show during the day usually drivetime.
It is seen by some as following the itv model of removing the regions for a national brand.
I grew up with local stations for my area and think this ruling, if not surprising is a shame, radio stations like Heart are just jukeboxes these days with no personalities and mostly voicetracked shows it is a shame to see them die like they are.
This will mean stations like Heart & Capital can provide a breakfast show nationally (but with local news & travel) and local stations like Bauers city networks could drop the old heritage names under current Ofcom rules stations must provide a separate breakfast show of at least 3-4 hours and a 3 hours show during the day usually drivetime.
It is seen by some as following the itv model of removing the regions for a national brand.
I grew up with local stations for my area and think this ruling, if not surprising is a shame, radio stations like Heart are just jukeboxes these days with no personalities and mostly voicetracked shows it is a shame to see them die like they are.
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