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The Funny Apple THIEVES!

Discussion in 'Content Thieves and other Evil Doers' started by jullz, May 7, 2012.

    May 7, 2012
  1. jullz

    jullz Dormant account webby

    Brand Marketer and conversion specialist
    south africa

    Talking about content or design thieves , it's a well known practice between operators and marketers to get ideas from competitors but I definitely don't encourage actual replication of things , I sometimes myself browse multiple competitors sites in a day ,look at new stuff, innovation and that bounces ideas off to me, , I must say though some have made me laugh , I a while back decided to add the apple mac icon to our brands without really worrying about the legality (or should I say it slipped my mind ) I know we were practically the first if not the first as I have been through most online casinos out there including the one i am about to discuss .

    shortly after our compliance Team let me know that the apple icon it self could only be displayed on sites that have received approval and are based in the states , anywhere else in the world is simply not possible however the word mac may be used, so following this the icons were removed,

    later on I was browsing one of our competitors who had not even bothered changing the wording that we had used around the icon looked like a copy / paste , I found this hilarious because one of the marketers must off seen it loved it and taken it for his own not realizing the legality involvement for the icons , and yes i know they not based in US

    if you gonna get a idea from a competitor do something different don't just copy /paste use it for your own innovation .


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