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The Funny Apple THIEVES!

Discussion in 'Content Thieves and other Evil Doers' started by jullz, May 7, 2012.

    May 7, 2012
  1. jullz

    jullz Dormant account webby

    Occupation:
    Brand Marketer and conversion specialist
    Location:
    south africa
    Hey

    Talking about content or design thieves , it's a well known practice between operators and marketers to get ideas from competitors but I definitely don't encourage actual replication of things , I sometimes myself browse multiple competitors sites in a day ,look at new stuff, innovation and that bounces ideas off to me, , I must say though some have made me laugh , I a while back decided to add the apple mac icon to our brands without really worrying about the legality (or should I say it slipped my mind ) I know we were practically the first if not the first as I have been through most online casinos out there including the one i am about to discuss .

    shortly after our compliance Team let me know that the apple icon it self could only be displayed on sites that have received approval and are based in the states , anywhere else in the world is simply not possible however the word mac may be used, so following this the icons were removed,

    later on I was browsing one of our competitors who had not even bothered changing the wording that we had used around the icon looked like a copy / paste , I found this hilarious because one of the marketers must off seen it loved it and taken it for his own not realizing the legality involvement for the icons , and yes i know they not based in US

    LOL LOOKS LIKE YOU GOING TO HAVE ISSUES SOON!!!
    if you gonna get a idea from a competitor do something different don't just copy /paste use it for your own innovation .

    JULLZ
     

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