Start-up says 80% of its Facebook ad clicks came from bots

BingoT

Nurses love to give shots
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Dec 16, 2004
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Hartford,Ct
Start-up says 80% of its Facebook ad clicks came from bots


A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.

Musician site Limited Run said Facebook also won't let it change its Pages name unless it commits to buy $2,000 in advertsing on the social network per month.

Limited Run said it plans to delete its Facebook page because only 20% of the ad clicks it gets come from Facebook users. The rest come from bots, or web robots, which are software programs that run automated tasks quickly.

The company, which goes by its Limited Pressing on Facebook, said it used six analytic services and its own analysis to find out discovered that bots make most of the ad clicks.

"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."
By Salvador Rodriguez
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kingsino

Dormant account
webmeister
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"Unfortunately, while testing their ad system, we noticed some very strange things," the company said in a note. "Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site."


This sounds really weird, perhaps they operate some slow loading site with google analytics in the footer?
 
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