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Bit of a shock considering they were about to float, also a lot of money for a company that, 10 years ago, were on the verge of closing.
Not sure if this is good or bad for customers, SB&G have pretty decent customer offers and stuff that no one else does. A lot of their betting offers have been copied by other bookies, such as request a bets, and they do bonus offers on vegas and casino quite often with little or no wagering requirements, free spins never have wagering requirements.
They are the only company I know of offering instant debit card withdrawals too, up to £500 into your account (Barclays only at the moment) in minutes.