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Slotsmillion Affiliate Program

Discussion in 'Affiliate Issues' started by colinsunderland, Oct 2, 2017.

  1. colinsunderland

    colinsunderland Experienced Member webby MM webmeister

    Anyone promoting these, I just started a few days ago.

    I've only had one customer, so cant be sure, but are there many deductions? I cant see them specified anywhere, and cant tell properly from one customer and one £20 deposit. However, £11.95 deductions on a £20 deposit/loss seems high.

    I was going to replace Sky with these, but not if the commission rate is closer to 10%.
  2. Nicola

    Nicola Meister Member mm1 webmeister

    I find the affiliate control panel quite confusing and for the first 25 days of September the last few columns were not working correctly. For some reason I still see five different currencies in the drop down menu, not sure if you see the same?

    The downside of promoting SlotsMillion is that players can cash-out early from the SUB and the weekly 50% bonuses. From 42 FTD last month, a hell of a lot made withdrawals leaving a big negative balance.

    A good outfit, but if you're intending to replace Sky there are many others which would be more profitable IMO.
  3. dunover

    dunover Unofficial T&C's Editor CAG PABnononaccred PABnonaccred mm3 webmeister

    The reason peeps that deductions appear high is that the SM portal shows all the detail in one place. I had an issue as like Nicola I had over 40 NDP's since I joined them half way through September and the w/d's were 6.5k less than the deposits, even taking the 2k bonuses off I should have had my share of over 4.5k. I was showing 20 euros earnings, net commission! I asked Thomas to investigate and he agreed it was BS, and my stats were amended to show the more substantial earnings I knew I should have had.

    Now if you affiliates check the income access earnings and Netrefer ones, you'll notice that you see figures which are net of the deductions that EGASS are more open about for example on their portal, so it APPEARS you are getting say 35% of NGR, but those deductions have already been taken. SM reminds me of the EGASS interface. You'll find on all deals and programmes that after local taxes, the affiliate programme cut, processing fees, bonuses and other expenses that your '35%' is in fact about 15-20% of gross revenue your players have provided. I notice the same when I investigated Guts' programme and numerous others, you can get as little as 10%-ish overall as Colin said. It's not unusual.

    If you take a look at the image from about 1AM today you'll see how little is left for your RS after various costs, naturally I've hidden the end as it would show the %age I negotiated but it's enough to see the relation of earnings to net deposits. If you check in DETAIL all your other programmes you'll find the NGR figures are pretty much reduced in the same way, although some are worse than others admittedly. BellFruit was an absolute piss-take for example.


    Now look at an EGASS stats interface, you'll see they DON'T tell you the amount of w/d's specifically but the end NGR you receive the commission on is similar in proportion:

  4. colinsunderland

    colinsunderland Experienced Member webby MM webmeister

    Thanks for the replies guys

    On a £20 deposit & loss on Skybet I would get around £4.10, slotsmillion is showing £1.85 for the same deposit and loss. As much as I get that costs will vary, and also that 1 customer making one small deposit isn't much to go on, thats a massive difference, I mainly don't want to get stuck into heavily promoting an operator that isn't going to pay as much as I expect.

    Finding a replacement for Skybet is quite hard, I initially thought SM as they were new to UK market and pretty much everything I had read on here was positive. However over the last few weeks, everything seems to be complaints so was going off the idea anyway.

    FullCream perform pretty well for me, but for some reason the customer retention doesn't seem to be there, and I don't know why, G'Day etc have a decent selection of games and do reload bonuses pretty much twice a week guaranteed. I've had pretty much the same amount of NDP as I have with Sky yet the revenue is consistently 20-25% of what I make with Sky, even though i'm usually on 40% rev share with fullcream.

    The other major bookies I think have a pretty heavy market saturation already, but then its finding someone who hasn't who is still going to be around in years to come so I don't end up in the same position I have with scummy skybet (who haven't closed the affiliate program completely despite what their email said, they still have affiliates).

    Thanks for the input :)
  5. dunover

    dunover Unofficial T&C's Editor CAG PABnononaccred PABnonaccred mm3 webmeister

    I agree about big bookies, I don't bother with them. You're more likely to get a whale at them but due to lack of bonuses slot player retention is bad. Sky give very few bonuses out that is why they will invariably have a better NGR for your commission to be calculated from. Slotsmillion aren't bad but their commission is low, you don't even get an introductory 45% for 3 months, or scaled %age that I can see. If you're looking for a specific SKYBet replacement then SM won't be as lucrative due to their different bonus and structure, as you seem to have identified already. For me SM are fine, but for your criteria I'm not so sure.
  6. colinsunderland

    colinsunderland Experienced Member webby MM webmeister

    I do have a couple of fairly large customers at skybet, but my biggest is at Bet365, I actually have a good idea who he is too as he was posting selections on my forum for a while which matched with his winnings and lost bets. Downside is he wins a lot, quite why 365 haven't limited him yet is a mystery, but he won £30k at Cheltenham 2 years ago, lost 50k this year! That stops me promoting them at all though as my account is pretty much minus all the time due to him winning so much and the neg rollover.

    Coral is run by a bunch of crooks now, so won't touch them, never liked paddypower, willhill is completely saturated, although the bingo can perform ok, its never big money. Betfair I'm still fuming that I got hit with the premium charge a few years ago on my personal account so won't promote them for that reason lol.

    Rizk convert ok, but I never seem to make any money from them either for some reason, again retention is shit. Slotty Vegas used to get load signing up for the free spins, but no deposits, in fact Virgin perform better than either of those, and I don't even know where those customers are coming from as I haven't advertised them for about 2 years now, must have got a link somewhere I can't find :D
  7. dunover

    dunover Unofficial T&C's Editor CAG PABnononaccred PABnonaccred mm3 webmeister

    Dear oh dear! Do people still use NCO programmes? Yes, ditched Coral too btw.
  8. colinsunderland

    colinsunderland Experienced Member webby MM webmeister

    Bet365 is the only one I do, but I don't promote them. Would be stupid to close the account as although some years I make not a penny I have made £10k+ a couple of years. I have a choice, close the account, never make a penny, keep it open, sometimes make some money :thumbsup:
  9. Thomas-SlotsMillion

    Thomas-SlotsMillion Online Gaming Affiliate Manager

    Hi colinsunderland,

    You can see the deductions that are applied to the Gross Gaming Revenue generated by your players in your affiliate account, just below the statistic table.

    This is how we calculate the Net Gaming Revenue:

    Bets – Wins – Promotional Costs – Software Costs - Licensing Costs - Transactional/Payment Costs - Any Chargebacks or Returns

    In your case, your player had 20£ of GGR to which we deducted the transactional costs for depositing 20£, the promotional costs related to the 100% Welcome Bonus he/she used, the software costs related to the games he/she played to and the licensing costs related to the UKGC.
    Keep in mind that the UKGC applies 15% tax on UK players while our other regulating authorities do not apply any taxes. In other words, if you send players from Sweden for instance, your commission won't be impacted by any licensing costs.

    Hope that's clear enough.

    When you register in Affiliate REPUBLIK, you get a 20% commission percentage by default. As bad as it sounds, it doesn't mean that you are stuck with this deal forever but this is why you only got £1.85 of commission from one player losing £20 deposit :) Which I agree, is very low.

    Now, if you wonder why our system works this way, it's simply because we want you, affiliates, to have a discussion with us before getting the ball rolling. This discussion is the moment to get to know each other, to negotiate a deal that pleases both sides and think about the best way to promote our casino based on our brand's specificities and on your acquisition channels' ones. I personally feel like there's more chance to build longterm partnership by starting off this way.

    If you and possibly other affiliates following this thread don't share this opinion or want to add something, please don't hesitate to give me some feedback :cool: We are working on a rebranding and optimisation of our affiliation programme as we speak.

    N.B. My colleague Nina sent you a welcome email the day after you registered, on Monday 18th of September to which you didn't reply. I just sent you another one now. Hope to hear back from you soon! :thumbsup:

    Hi Nicola,

    - "Control panel quite confusing" --> Could you be more specific? As I just said to Colin in my answer above, we are now working on improving our affiliation platform, Affiliate REPUBLIK. So I'd appreciate hearing recommendations now or asap :)

    - "for the first 25 days of September the last few columns were not working correctly" --> Indeed, there was an issue with the NGR calculation for UK players and the licensing costs they bring up, which thanks to your precious feedbacks, we solved asap.

    - "For some reason I still see five different currencies in the drop down menu, not sure if you see the same?" --> Are you talking about the "See details" button? If so, this is made on purpose in case one day you start sending traffic from other GEO than UK, with different currencies.

    - "The downside of promoting SlotsMillion is that players can cash-out early from the SUB and the weekly 50% bonuses. From 42 FTD last month, a hell of a lot made withdrawals leaving a big negative balance." --> You can see this both ways. It can sound bad in the short term because, yes, players can request a withdrawal of their real money at anytime, bonuses are not sticky. But if you look at it longterm, players might also come back to our casino instead of another one because they feel it's fairer to have non-sticky bonuses.

    Hi dunover,

    Thanks for your feedback on this too! :thumbsup:

    When you say "their commission is low", do you mean that you find our deductions to be too high or that your deal with us as an affiliate is too low?

    Scaled percentage is something we are looking into. I like the concept. I am just wondering whether we'll develop that internally as we've done for the rest of the platform or externalise it with a solution like NetRefer, Income Access or EGASS. Any opinions on that? :)

  10. dunover

    dunover Unofficial T&C's Editor CAG PABnononaccred PABnonaccred mm3 webmeister

    Yes, when you join an affy programme many have a default say 45% for 3 months to get you under way, encourage hard work etc. 20% is the lowest you can get in any programme, only red Queens and a few others start that low. That's why I had an exchange with Nina because I felt I should have a better percentage, so I am Ok with the agreement we came to.

    Yes, the order in which certain deductions are made can be very detrimental to the NGR an affiliate ends up with. Again, SM is no different to many programmes in that respect, in that they make sure ALL deductions come off of the front-end thus minimizing the NGR the affiliate can earn his commissions from. Different programmes for example may not charge for 'dead' bonuses that were spent and the deposit busted, so the bonus isn't applied at the front end which can make a big difference, or the bonus is deducted 'net' i.e. at your commission percentage rather than gross headline amount.

    Scaled commission is usually applied in steps of each 10 NDP's in any one month but again programmes vary as some may pay those players at say 40% for their lifetime as that's the band they fell into in he month they became NDP's, some may reduce their earnings %age according to the future months' NDP bands you hit, i.e. I hit the 40% in Sep. but then only 25% in Oct, so the Sep NP's then reduce to 25% for any Oct. revenue.

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