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Rival Casino Software Auditing issues

Discussion in 'Online Casinos' started by ThePOGG, Aug 11, 2015.

    Aug 11, 2015
  1. ThePOGG

    ThePOGG Meister Member webmeister

    Occupation:
    Casino Affiliate
    Location:
    UK
    After posting this thread yesterday - http://www.casinomeister.com/forums/showthread.php?t=68722 - some interesting information's come to light regarding Rival's game testing that's followed on from this thread. There appears to be some not insubstantial links between Rival and testing company CertainKey.com. They've shared Google Analytics accounts with the official Rival site a few years ago and they still share a Google Analytics account with a few of the Rival casinos that are widely believed to be Rival owned. See You must register/login in order to see the link.

    For those who don't run websites, Google Analytics is the tool that tracks traffic coming to your website. It's very useful information for a website owner, but unlike things like sharing a hosting provider there's not really any good reason that I can think of that you'd have sites owned by different people tracked to the same GA account. Just because I can't think of it doesn't mean there's no possible justification for this, but a testing lab should be an independent 3rd party so this does look very odd.
     
    9 people like this.
  2. Aug 11, 2015
  3. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    2 people like this.
  4. Aug 11, 2015
  5. ThePOGG

    ThePOGG Meister Member webmeister

    Occupation:
    Casino Affiliate
    Location:
    UK
  6. Aug 11, 2015
  7. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    NP - just don't want people to start quoting others in the thread who may have dormant accounts.

    Interesting info though. I'm not sure I ever checked into CertainKey - having it in the same analytics account is quite the schoolboy error.

    So it is truly not a 3rd party as they claim - unless they have the same webmasters and that's where the relationship stops.
     
    2 people like this.
  8. Aug 11, 2015
  9. dunover

    dunover Unofficial T&C's Editor Staff Member CAG PABnononaccred PABnonaccred PABinit mm3 webmeister

    Occupation:
    International Money Launderer
    Location:
    the bus shelter, opposite GCHQ Benhall
    Could it not be a bit of 'lateral integration' whereby they simply own the site and don't run it? A bit like eBay when they owned Paypoo?

    Then again, it is Rival we are talking about and they above all are aware of their past reputation so I am inclined to believe that if not an error in the technical way Bryan was referring to, it is certainly an 'error of judgement'.....:oops:
     
  10. Aug 11, 2015
  11. ThePOGG

    ThePOGG Meister Member webmeister

    Occupation:
    Casino Affiliate
    Location:
    UK
    Where you're marketing an online company knowledge of your traffic is essential to being successful. Unless both Rival and CertainKey were outsourcing the management of their websites and the online marketing of their product it's difficult to see why you'd have someone else with access to your GA data.

    For Rival, a group that specifically focused on marketing an online only product, it'd be a very strange decision (imo) to hand the their site over to a 3rd party to market.

    CertainKey are a game testing lab and they'd logically want to ensure that no-one could question their independence from any group that they were testing. This would be a hell of an oversight/coincidence to not check that the 3rd party you outsourced your website to isn't also working for any of your clients, never mind one of your major clients.
     
  12. Aug 11, 2015
  13. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
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    Well, I could always ask them. If I have time tomorrow, I will.
     
    4 people like this.
  14. Aug 11, 2015
  15. bonustreak

    bonustreak Senior Member webmeister

    Occupation:
    webmaster
    Location:
    Home Office
    I remember talking to a Rival rep about 2 yrs ago about getting the games tested he at that time implied they were going to be using a standard 3rd party site to test the games.
    I also know he complained about the cost you need to pay per slot with some of the larger RNG testers ...

    Guess they decided to take the cheap way out and created their own testing company..:rolleyes:
     
  16. Aug 11, 2015
  17. ThePOGG

    ThePOGG Meister Member webmeister

    Occupation:
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    Location:
    UK
    If you do get the chance I'd be very interested in hearing what they have to say. Hopefully there's something more to this than I'm seeing. Thanks CM!
     
  18. Aug 13, 2015
  19. maxd

    maxd Complaints (PAB) Manager Staff Member

    Occupation:
    The PAB Guy
    Location:
    Saltirelandia
    The Rival people had responded to Bryan, he asked me to post from their reply since he's away this week:
     
    4 people like this.
  20. Aug 13, 2015
  21. ThePOGG

    ThePOGG Meister Member webmeister

    Occupation:
    Casino Affiliate
    Location:
    UK
    Great news that Rival have changed their position on the Baccarat game. I'm disappointed with the response I received at first, but when a group does the right thing they have to be given credit for that.

    The statement regarding the RNG doesn't really tell us much though. Previous statements (via CM) had acknowledged that CertainKey were involved in RNG testing for Rival, that doesn't explain why a testing company would be sharing a GA account with Rival or continue to share a GA account with several Rival casinos. This group have been represented as 3rd party testers of some form or another in the past. Independence from the party they're testing for is crucial.

    I am very glad to see SQS acknowledge as their testing party (see the Baccarat thread) and somewhat intrigued as to why they're not stating that more openly (though I'm confident that there's legitimate legal reasons for this decision).
     
    2 people like this.

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