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Referred Vs Stumbled Across - Do Customers Get Treated Differently?..

Discussion in 'Online Casinos' started by Slotster!, Jan 12, 2013.

    Jan 12, 2013
  1. Slotster!

    Slotster! I predict a riot. CAG

    Occupation:
    al Hazard
    Location:
    Location, Location!
    I was thinking ( it happens every now and again ) - is there a difference do you think between how online casinos treat customers that are referred by affiliates versus those that aren't?

    The cost of acquisition and ownership of the customer would be much less for those customers that just stumbled across the site and signed up without a referral ID. As a consequence, do you think that a casino might invest more money in retaining that customer, give them more perks/bonuses, throw them more chips?

    The casino would have to pay the money in commission anyhow - so why not spend some of it keeping the customer happy?

    Surely the non-referred customers are also more valuable on an ongoing basis due to the higher recurring margin - if you chuck the customer half what you would have paid the referrer everyone's a winner.

    Is this obviously how it works and I'm an idiot that doesn't understand?

    Or am I talking nonsense?

    Just wondered.
     
  2. Jan 12, 2013
  3. mrmark21

    mrmark21 Meister Member

    Occupation:
    Telecommunications Consultant
    Location:
    australia
    Yeah I'd be interested to know as well, I've never signed up through an affiliate site (gotten allot of info from forums instead) or before I knew about Casinomeister just typed online casino into Google search and joined the one with the nicest site lol! I don't feel I get better bonuses based on not having signed up through an affiliate :)
     
  4. Jan 12, 2013
  5. spintee

    spintee Meister Member webby mm2

    Occupation:
    gambler :)
    Location:
    Northants
    good point

    Thats a good one, nether really thought about that much, surley if you didnt sign up threw affliate then you would of thought you would get specials threw your inbox,
    would like to no also what the score is on that one
     
  6. Jan 12, 2013
  7. dionysus

    dionysus can turn wine into water CAG MM

    Occupation:
    n/a
    Location:
    I'm a Canucklehead
    I wouldn't think so. I'd think a casino is happy to keep anyone who's throwing them money, referred or not. There's no upside to de-valuing a referred member just because they'd have to pay the affiliate; quite a bit of money less the affiliate fee is still better than squat. I'd think they'd favour any paying client, and just a bit more, those who deposit more.
     
    3 people like this.
  8. Jan 12, 2013
  9. Redbet-Andy

    Redbet-Andy Dormant account - New account: AndyB-MrGreen

    Occupation:
    Casino and marketing
    Location:
    Malta
    No difference in my experience.
    Of course casinos want all players to stay with them as long as possible.
    Yes affiliated players cost more, but not enough that casinos want to lose them.
    Non-affiliated players cost less so there is theoretically more cash left over from their losses to comp them with, but you need to balance this against the casinos need to keep the affiliate happy in order to maintain a decent business relationship and keep that affiliate recommending them.
    This evens it out, and it's best to treat your players in the same way.
    So I'd say, if you find a site that gives you genuine value as a player, like this one and a few other notable places, then use their sign up links, it means they can keep helping players like you out, and you won't lose out at all by doing so.
    Andy
     
    10 people like this.
  10. Jan 13, 2013
  11. Jasminebed

    Jasminebed Closer to 100 than Birth

    Occupation:
    Not in workforce
    Location:
    Ontario
    Those casinos that offer a refer-a-friend bonus often give the friend a little more than they would get through an affiliate. I suspect it may not cost them as much usually.

    3Dice made both my daughter and my best friend feel quite welcome I think.
     
    1 person likes this.
  12. Jan 14, 2013
  13. Slotster!

    Slotster! I predict a riot. CAG

    Occupation:
    al Hazard
    Location:
    Location, Location!
    Thanks for this.


    I totally get it that CS and interaction with the customers is, and should be, the same across the board. That's not really what I'm getting at. Clearly a casino doesn't want to lose any customer either - regardless of the margin. Either party wouldn't know.

    It's pretty simple to me - of course look after everyone very well and keep them happy - but if this guys £100 is worth £100 - and this guys £100 is worth £80 - I might just make sure I keep chap number one that little bit happier :D
     
  14. Jan 14, 2013
  15. Seaman63

    Seaman63 Experienced Member PABnononaccred

    Occupation:
    IT related
    Location:
    Germany
    The difference is, that your affiliate is able to assist you in many cases. If you, for example, sign up through a forum, they have good connections to their affiliate managers and I have often seen helpful solutions made that way.
     
    2 people like this.
  16. Jan 14, 2013
  17. Slotster!

    Slotster! I predict a riot. CAG

    Occupation:
    al Hazard
    Location:
    Location, Location!
    Yes! I can absolutely see the benefit of that - I'm not in ANY way shape of form saying affiliates aren't a good thing - quite the opposite in fact.

    Just from an operator perspective - the financials and marketing etc, just wondered how it worked from the other side.

    To be honest, I wouldn't have a clue if I was referred or otherwise so its hard to tell!
     
  18. Jan 14, 2013
  19. Slotster!

    Slotster! I predict a riot. CAG

    Occupation:
    al Hazard
    Location:
    Location, Location!

    Just on that, is there a way to tell?
     

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