Referred Vs Stumbled Across - Do Customers Get Treated Differently?..

[Slotster!]

I was thinking ( it happens every now and again ) - is there a difference do you think between how online casinos treat customers that are referred by affiliates versus those that aren't?

The cost of acquisition and ownership of the customer would be much less for those customers that just stumbled across the site and signed up without a referral ID. As a consequence, do you think that a casino might invest more money in retaining that customer, give them more perks/bonuses, throw them more chips?

The casino would have to pay the money in commission anyhow - so why not spend some of it keeping the customer happy?

Surely the non-referred customers are also more valuable on an ongoing basis due to the higher recurring margin - if you chuck the customer half what you would have paid the referrer everyone's a winner.

Is this obviously how it works and I'm an idiot that doesn't understand?

Or am I talking nonsense?

Just wondered.

 

[mrmark21]

Yeah I'd be interested to know as well, I've never signed up through an affiliate site (gotten allot of info from forums instead) or before I knew about Casinomeister just typed online casino into Google search and joined the one with the nicest site lol! I don't feel I get better bonuses based on not having signed up through an affiliate

 

[spintee]

good point

Thats a good one, nether really thought about that much, surley if you didnt sign up threw affliate then you would of thought you would get specials threw your inbox,
would like to no also what the score is on that one

 

[dionysus]

I wouldn't think so. I'd think a casino is happy to keep anyone who's throwing them money, referred or not. There's no upside to de-valuing a referred member just because they'd have to pay the affiliate; quite a bit of money less the affiliate fee is still better than squat. I'd think they'd favour any paying client, and just a bit more, those who deposit more.

 

[Redbet-Andy]

No difference in my experience.
Of course casinos want all players to stay with them as long as possible.
Yes affiliated players cost more, but not enough that casinos want to lose them.
Non-affiliated players cost less so there is theoretically more cash left over from their losses to comp them with, but you need to balance this against the casinos need to keep the affiliate happy in order to maintain a decent business relationship and keep that affiliate recommending them.
This evens it out, and it's best to treat your players in the same way.
So I'd say, if you find a site that gives you genuine value as a player, like this one and a few other notable places, then use their sign up links, it means they can keep helping players like you out, and you won't lose out at all by doing so.
Andy

 

[Jasminebed]

Those casinos that offer a refer-a-friend bonus often give the friend a little more than they would get through an affiliate. I suspect it may not cost them as much usually.

3Dice made both my daughter and my best friend feel quite welcome I think.

 

[Slotster!]

No difference in my experience.
Of course casinos want all players to stay with them as long as possible.
Yes affiliated players cost more, but not enough that casinos want to lose them.
Non-affiliated players cost less so there is theoretically more cash left over from their losses to comp them with, but you need to balance this against the casinos need to keep the affiliate happy in order to maintain a decent business relationship and keep that affiliate recommending them.
This evens it out, and it's best to treat your players in the same way.
So I'd say, if you find a site that gives you genuine value as a player, like this one and a few other notable places, then use their sign up links, it means they can keep helping players like you out, and you won't lose out at all by doing so.
Andy

Thanks for this.


I totally get it that CS and interaction with the customers is, and should be, the same across the board. That's not really what I'm getting at. Clearly a casino doesn't want to lose any customer either - regardless of the margin. Either party wouldn't know.

It's pretty simple to me - of course look after everyone very well and keep them happy - but if this guys £100 is worth £100 - and this guys £100 is worth £80 - I might just make sure I keep chap number one that little bit happier

 

[Seaman63]

The difference is, that your affiliate is able to assist you in many cases. If you, for example, sign up through a forum, they have good connections to their affiliate managers and I have often seen helpful solutions made that way.

 

[Slotster!]

The difference is, that your affiliate is able to assist you in many cases. If you, for example, sign up through a forum, they have good connections to their affiliate managers and I have often seen helpful solutions made that way.

Yes! I can absolutely see the benefit of that - I'm not in ANY way shape of form saying affiliates aren't a good thing - quite the opposite in fact.

Just from an operator perspective - the financials and marketing etc, just wondered how it worked from the other side.

To be honest, I wouldn't have a clue if I was referred or otherwise so its hard to tell!

 

[Slotster!]

To be honest, I wouldn't have a clue if I was referred or otherwise so its hard to tell!

Just on that, is there a way to tell?