Slotster!
I predict a riot.
- Joined
- Oct 17, 2004
- Location
- Location, Location!
I was thinking ( it happens every now and again ) - is there a difference do you think between how online casinos treat customers that are referred by affiliates versus those that aren't?
The cost of acquisition and ownership of the customer would be much less for those customers that just stumbled across the site and signed up without a referral ID. As a consequence, do you think that a casino might invest more money in retaining that customer, give them more perks/bonuses, throw them more chips?
The casino would have to pay the money in commission anyhow - so why not spend some of it keeping the customer happy?
Surely the non-referred customers are also more valuable on an ongoing basis due to the higher recurring margin - if you chuck the customer half what you would have paid the referrer everyone's a winner.
Is this obviously how it works and I'm an idiot that doesn't understand?
Or am I talking nonsense?
Just wondered.
The cost of acquisition and ownership of the customer would be much less for those customers that just stumbled across the site and signed up without a referral ID. As a consequence, do you think that a casino might invest more money in retaining that customer, give them more perks/bonuses, throw them more chips?
The casino would have to pay the money in commission anyhow - so why not spend some of it keeping the customer happy?
Surely the non-referred customers are also more valuable on an ongoing basis due to the higher recurring margin - if you chuck the customer half what you would have paid the referrer everyone's a winner.
Is this obviously how it works and I'm an idiot that doesn't understand?
Or am I talking nonsense?
Just wondered.