Record German online gambling domain price?


RIP Brian
Feb 22, 2001

Danish company purchases for $591 000

The Danish internet company Balslev Media paid what is believed to be a record price for a German online gambling Internet domain this week when it acquired for Euro 400 000 (US $591 000).

According to the new owner of, the domain name acquisition was a bargain: The value of this particular domain consists of several things," said Balslev Media chief Jan Balslev.

"First, its the perfect brand name - its short and it describes exactly what we do. Furthermore, many people will find our website even if they dont know anything about us through direct traffic, which is acquired when people type in a keyword domain name in their browser and find a service provider without searching for it first. Finally, the high price indicates the popularity of online casino and poker gambling on the Web.

Balslev says his company will deploy to guide online gamblers through the jungle of online casino and poker room choices by offering independent and thoroughly researched information about gambling on the Internet.

With an already well established and high traffic English language online gambling news and information website at, the Danish webmaster says that his aim is to ensure that players who use his facilities are basing their choice of gambling venue on sound information.

"The last thing an online player needs is to be making an additional bet on whether the chosen gambling website is fair and pays its obligations," he says. "The lack of international regulation in the industry has created a real need for independent information, and will be used to provide that to the player community. As with all internet commerce, trust is essential." is a German language version of the English language guide to Internet gambling at Both sites offer comprehensive guides for gamblers such as free training games, visual casino game tools and instructions and gambling tips. As the owner puts it A land based casino or an online casino is not the place to learn the rules for blackjack, or any other casino game for that matter. has had several previous owners, among others Deutsche Bahn the German states railroad company, and until recently an offshore company.

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