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Rebranding for Bet Direct

Discussion in 'Sportsbook Information' started by jetset, Nov 17, 2006.

    Nov 17, 2006
  1. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    32 RED RE-BRANDING BETDIRECT

    UK agency lands the contract for a new look


    BetDirect, the online sportsbook acquired by 32Red.com earlier this year from Sportech for GBP 12 million will have a new look early next year.

    Matt Booth, the marketing chief at 32 Red has awarded the task of revamping and rebranding the sportsbook to UK agency Pepper following a three way pitch for the business. Together we will be focusing on creating a distinctive brand that builds a long-lasting relationship with both existing and new customers, Booth commented.

    Pepper will develop a new identity for the sports-betting operation and create a communications strategy aimed at raising awareness of the site, with reactivation and customer relations management included in the creative platform due for roll out in 2007.
     

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