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Rebranding for Bet Direct

Discussion in 'Sportsbook Information' started by jetset, Nov 17, 2006.

    Nov 17, 2006
  1. jetset

    jetset Ueber Meister CAG

    Senior Partner, InfoPowa News Service

    UK agency lands the contract for a new look

    BetDirect, the online sportsbook acquired by 32Red.com earlier this year from Sportech for GBP 12 million will have a new look early next year.

    Matt Booth, the marketing chief at 32 Red has awarded the task of revamping and rebranding the sportsbook to UK agency Pepper following a three way pitch for the business. Together we will be focusing on creating a distinctive brand that builds a long-lasting relationship with both existing and new customers, Booth commented.

    Pepper will develop a new identity for the sports-betting operation and create a communications strategy aimed at raising awareness of the site, with reactivation and customer relations management included in the creative platform due for roll out in 2007.

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