Question about providers


Nov 9, 2014
I noticed that many casinos does not go fully with games available online especially from WMS for instance.

Someone with better knowledge know why this is?

I think providers take % per lost money or do some providers take a set amount each month per game provided to a casino?


Staff member
May 29, 2004
Different providers have different deals, many with aggregators, so a lot depends on the platform that a casino chooses. If they choose Quickfire then it comes with a standard set of "default" slots I believe. If they go bespoke they would have more flexibility and control but it would probably work out more expensive, despite not having to pay the middle-man a percentage.

The casino can often choose to have slots by extra providers (or licence them separately via the developer if the platform allows them to be integrated) but these are often charged at a premium and some are a lot more expensive than others. As an example, I have been told on more than one occasion that Novomatic games are very expensive to licence compared to some other providers.

Some deals are exclusive licences. For example, you will rarely find RTG casinos have anything else other than RTG (or Nuworks which is an RTG derivative). Microgaming casinos that offer the download version (ie: they have a direct deal with MGS) have always said that the licence ties their hands. Obviously if MGS do deals with other slots providers then those turn up in the MGS solution but I can't see they'd ever tie in with a big competitor like WMS. Playtech download casinos would probably find their licence precludes them from offering Microgaming slots too I suspect. Even WMS themselves didn't licence their games out for most of the period that they operated Jackpot Party casino.


Unofficial T&C's Editor
Staff member
May 22, 2012
the bus shelter, opposite GCHQ Benhall
Yes, Will Hill do this. Ostensibly the Playtech platform, they always have a constant amount of slots from each provider (aside from their own crappy bespoke ones) and rotate them except for the most popular ones. So you may find say Ugga Bugga is missing one month and a new title in its place.

Smaller sites may have a deal to say display 40 of 120 Netent games at any one time.

Virgin do this too with WMS games and IGT ones. When you see them boast a 'new' game you'll notice an existing one has gone from the site.

You may also have noticed the increasing number of in-house bespoke games, and also more from the (presumably) 'cheaper' providers like Quickspin and Play'N Go.

Lastly, you may find that licensing restricts certain games or software in your country.