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PR: "Big data and sports betting: How to engage customers" session at AAC

Discussion in 'Casino Industry Discussion' started by Casinomeister, Apr 15, 2016.

    Apr 15, 2016
  1. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

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    “Big data and sports betting: How to engage customers” session at Betting Trends and Strategies 2016
    Betting Trends and Strategies 2016 (BeTS 2016) is part of the You must register/login in order to see the link.


    15th April 2016, London (Press Release) - In the build up to the Betting Trends and Strategies conference we look at one of the conference session that is causing a big buzz amongst prospective delegates - “Big data and sports betting: How to engage customers”.

    In this session, happening at 14:15 on the 9th June, Nathan Rothschild, Co-founder and Partner at iSport Genius, discusses in depth how best to acquire customers, increase their time on site and ultimately how to trigger additional betting activity.

    Explaining the concept behind the session Rothschild adds, “Many sportsbooks are yet to realise the potential that lies in big data to increase consumer engagement. The key here is not only high quality, deep data but the analysis of this data which can result in really interesting insights and also be extremely compelling calls to action. An example may be that a particular team has performed extremely strongly at home in night games in the wet; a bettor will likely want to act on this information next time this particular team is playing under those conditions. There are many stories like this that data can tell, but as an industry we have only scratched the surface despite the desire for this information being wide-reaching.”

    The session will also look at gamification and the display and user experience of data provision which Rothschild states “can make all the difference between an engaging and confusing platform.” He adds that “As you start dealing with more complex data, being able to explain what is going on to users and allow them to understand the key insights instantly is an important element in the effectiveness of such a service.”

    Big data within sports betting is becoming more and more important in the acquisition and retention of customers. This session will give delegates a well-rounded look at how big data works and how best to use it to improve their customer retention. The “Big data and sports betting: How to engage customers” session will offer delegates plenty of actionable objectives and ideas. And as Rothschild adds before signing off, “Data can also be fun (even for people less geeky than I am!)”

    BeTS 2016 will be held on the 9th June 2016 at the RAI Exhibition and Convention Centre in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.

    Betting Trends & Strategies is part of the iGaming Super Show. The iGaming Super Show is taking place from the 7th- 10th June 2016. You can guarantee your place by You must register/login in order to see the link..

    END

    For Press Queries contact: Tracey Daniel iGaming Business This email is not visible to you. +44 (0) 207 954 3417
    About iGaming Business

    iGaming Business is the most established and respected information provider for the interactive gaming and gambling industry. Now entering our 13th year of business we provide the latest news, analysis, research, data and insight to senior level executives in the iGaming space.

    We take pride in the fact that our editorial and content is written for the reader and not the advertiser. By taking a strict editorial stance and having industry experts contribute to our magazine and online content; we give you the tools and resources to improve your business performance. About iGaming Super Show 2016 The iGaming Super Show is the biggest dedicated iGaming exhibition and conference for the iGaming industry and is guaranteed to meet your needs from a networking, education and business perspective. In 2016 we are expecting over 4,000 delegates, 100+ speakers and over 120 stands. The 2016 iGaming Super Show will have eight events in one location including dedicated payments, player acquisition, regulation and compliance, sports betting, binary/financial and affiliate events.
     
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