PR - 32Red to sponsor new series of The Paul O’Grady Show on ITV

Mark_32Red (retired acct)

Dormant account
May 23, 2008
32Red Marketing Dpt
32Red today announced that they will sponsor the new series of The Paul O’Grady Show on ITV. The show, which kicks off on Monday 11th November at 5pm, will be sponsored by the companies’ bingo brand, 32Red Bingo.

The hour-long show goes out every weekday at 5pm focusing on feel-good entertainment with Paul O’Grady’s unique blend of humour, wit and surprise. The award-winning presenter will welcome celebrities and international music stars as well as spectacular stunts and heart warming surprises. The first week of the series will see Britain’s favourite reality show stars on the sofa from The X Factor’s Louis Walsh and Strictly’s Abbey Clancy to presenters Alan Carr and Paddy McGuinness.

32Red Bingo’s sponsorship idents will feature a chat show style sofa, with virtual guests, including ‘Two Little Ducks’ and ‘Legs Eleven’ as bingo themed animations.

Mark Quayle, Head of Marketing for 32Red said: “We are extremely pleased to be sponsoring the new series of The Paul O’Grady Show on ITV. It’s a fantastic fit for bingo with the demographic of viewers very similar to online bingo players, we’re expecting the sponsorship to be successful.”

32Red recently announced a commercial partnership with ITV which will allow the brand exclusive rights to develop an ‘I'm A Celebrity... Get Me Out Of Here!’ online slot machine which went live on 6th November. 32Red also sponsor the late night film on Film4.

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