PR - 32Red in 12 Month Sponsorship Deal with Film4

Mark_32Red (retired acct)

Dormant account
Joined
May 23, 2008
Location
32Red Marketing Dpt
32Red today announce a six-figure investment with Channel 4 to secure sponsorship of 'Late Night Film' on Film4.

The 12 month partnership, launching on Film4 on Wednesday 25th September, will see 32Red's sponsorship idents feature around both the 11pm and 1am film every night of the week.

The award-winning casino will use animated idents comprising of casino related imagery presented as an homage to one of film's greatest visionaries; graphic designer and Academy Award winning filmmaker Saul Bass.

Film4 is the biggest dedicated film channel with a weekly reach of over 12 million individuals.

Rob Ramsey, Partnership Leader, Channel 4 said: "We are delighted to welcome 32Red on board as a sponsor of Channel 4. The 'Late Night Film' is very popular with our audience and we believe this partnership will be a great success".

Mark Quayle, Head of Marketing at 32Red: "We are thrilled to sponsor the Late Night Film on Film4. It was an obvious choice for us. It is the first of many major TV sponsorships for our flagship brand, 32Red Online Casino. We are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK."

About 32Red

32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.

32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo and 32Red Bet as well as Dash, Nedplay and Golden Lounge Casinos. 32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.

SOURCE: 32Red
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Here is the first of the adverts...

[video]www.youtube.com/watch?v=Gd9pFkHmSwQ[/video]
 

conker

Dormant account
Joined
Feb 10, 2012
Location
UK
So the plan is to get those watching films to start playing on their tablets during the slow scenes :)

Sounds like a good deal, welldone 32Red!
 

mrmark21

Meister Member
Joined
Nov 13, 2012
Location
australia
That's great, good to hear 32 Red entering into new sponsorship, getting the word out about their great casino :) Would you believe we actually have TV advertisements for Betfair in Australia? :eek2:

Now let's just hope 32 Red can work out the lag on their flash casino. I stopped playing today because literally just about every single game I went into started to spin and wouldn't stop, changed games about four times before I got fed up :(
 

mimi26

Meister Member
Joined
May 17, 2012
Location
uk
That's great, good to hear 32 Red entering into new sponsorship, getting the word out about their great casino :) Would you believe we actually have TV advertisements for Betfair in Australia? :eek2:

Now let's just hope 32 Red can work out the lag on their flash casino. I stopped playing today because literally just about every single game I went into started to spin and wouldn't stop, changed games about four times before I got fed up :(

It got better for a while, but the last few days have been bad for me also
 
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