Playboy Advertising on this site that made me laugh....must see...

[Land OF Smiles]

Not entirely sure that this is right place to post this....please correct me if I am wrong, but looking at the Playboy advert with Hugh and buxom girls the flashing banner made me giggle.....

Look at it and when it flashes you can read:

$1000 free a year. You can live the lifestyle.

Live the lifestyle of what? Is the extra $1000 going to buy me Hugh's mansion and girls, I think not.

Yes I'll have the Cristal now....

Sorry but it made me laugh.

 

[AudiManinBoro]

It makes you wonder who it is that actually has the audacity to sit there thinking up these advertising slogans knowing full well that what their saying is complete and utter bollocks lol Live the hugh lifestyle? on an extra grand a year? lol too much.

 

[Land OF Smiles]

Audi hit the nail on the head mate...

As a fellow Engerlander, you will already know that we deride anyone who works in 'Marketing'.

I took a job as a 17 year old for a 'Marketing' firm in the West End. My first job:

Go to Paddington, get on the 8:00 to Southall, knock on local doors and get people to hand over 20 quid cash to promote a local Pizza firm.

Sufficed to say I knocked on no doors and buggered of out of Southall.

 

[AudiManinBoro]

Ill never understand Marketing and I studied it along with economics lol how is it Marketing firms get things soooo wrong?

 

[jetset]

1) When companies employ the wrong and unqualified personnel - it's a great field for nepotism!)

2) Insufficiently detailed research before marketing initiatives are put together

3) Insufficient marketing investment for the task at hand, and inadequate attention to detail.

4) Losing sight of the ancient adage that the customer ought to be king - many behave as if that no longer applies - especially in this industry.

5) Too much corporate interference by other execs who think they know all about marketing but don't.

Most common causes of bad marketing.

 

[Philosopher]

I don't know...

I think you guys are missing the point a bit.

I think the above advert is actually pretty good.

You've got to remember, NO advert is going to appeal to everyone. If a marketing agency tried to do that, it would be so watered down that it would appeal to no one instead.

In any advertising campaign it's studying the various demographics you want to target and then creating campaigns that target those demographics. Where one campaign may not appeal to you, another one will. That's because the first advert wasn't designed for your demographic.

That is why you see different types of commercials. You aren't supposed to be moved by all of them, but likely there will be at least one that moves you...that's your demographic.

I guarantee that some people who see that banner WILL be moved by it. The question will be, will it end up getting the type of ROI they want. Maybe, maybe not. If not, something else will be tried.

That's another aspect of marketing....testing. Somethings that you never thought would pull will end up being your biggest cash cow. Unfortunatley, the reverse is also true and some things just never take off.

Test...Test...Test

Instead of saying "what a stupid advertisement", think.."I wonder what demographic they are trying to target", and you may start seeing things from a different perspective.

 

[spearmaster]

My background is marketing... LOL... and I didn't have to sell pizzas either!

To be honest, I didn't think much of the ad at all. Yes, the design is nice, but "live the lifestyle" is really not what I think of when I think of Playboy. I think of all the interesting articles they have to read...

... not.

Playboy is not promoting a lifestyle, it is promoting a casino. But I can easily think of many better ways to promote it than in this manner.

The real question is - how much leeway do the operators (who have licensed the brand) have in doing their marketing? I can tell you just off the bat that their licensing agreement will have been extremely strict, so using "sexy" or "erotic" pictures or words to promote will probably not have been allowed.

It may also be possible that they are not allowed to overly hype the gaming side of things. Which dooms them to doing ads like this.

I do agree with Philosopher to a certain extent - but frankly I would not go so far as to say this ad was "targeted" - "crippled by restrictions" would be the first thing that comes to my mind. Jetset's 5th point would probably be most illustrative of this case.

From a design perspective, however, these ads are way better than most. But design should never be the main priority of a marketer - getting the people to buy the product should.

 

[Scooter7]

It looks to me like they're trying to sell two concepts in one ad. If the focus is supposed to be the bonus money, then the button they want you to click shouldn't say 'live the lifestyle'.

If they want to highlight the 'lifestyle', then they should talk about that instead of the bonus money.

Both thoughts are valid points to sell a customer on your casino, but they do seem a little conflicted when you read them together.

 

[happygobrokey]

but who just gives you a grand? that's a free grand you could use to build an empire. hef started out poor, didn't he? so you can feel like a bigshot because you can bet more using your free cash, and you stand a better chance of accruing an appreciable amount of money with which to live the lifestyle. also playing at playboy casino, which you're sent to after clicking the link, can make you feel like hef because you have bunny logos and the occasional hooter surrounding you as you play. i see nothing wrong with the ad. cigarette companies don't come right out and say "smoke cigarettes to be cool and bad-ass" but their advertising definitely implies it. even though it isn't as though smoking makes you those things. sure hef has more than a thousand dollars, but a little extra jingle in your pocket is likely going to raise your spirits, maybe to where you feel like a shriveled-up viagra junkie with all the toys you could ever want. depends on the demographic you're in. gotta go, i just got an email from Adult_SexFinder, sounds like a hot lead...

 

[AudiManinBoro]

You cannot live the hugh lifestyle on a grand and when hugh hugh started centuries ago it seems a grand was a lot of money todays its peanuts.

 

[Christoff]

one certain thing about the advert, it's getting publicity! (bottom line)

 

[happygobrokey]

You cannot live the hugh lifestyle on a grand and when hugh hugh started centuries ago it seems a grand was a lot of money todays its peanuts.

i could probably get some hot bitches to hang around with me for a nominal fee (like getting them drunk/high for free). i already have an old mercedes (not quite a '55 300SL convertible, his is one of the first off the line i think, and the gullwing was cooler but anyhow i digress). a man's home is his castle by convention. there's a hot tub and pool in my backyard. given the amount of money i have available to me now (CAD 0.08 in the bank plus some nickels and a jar of pennies here at home), a grand would make me feel quite good and i would be living large off of it, by my standards.

yes you cannot duplicate what it is to be hef on $1000. yes $1000 was worth a lot more in those times. unfortunately, no one lives for centuries, so you're mistaken there.

go drive your audi and light your smokes with "peanuts"

(it's nothing personal, that eejit gaaaahl got under my skin)

 

[lojo]

Sex sells.. or does it? Interesting study Old / Expired Link


Ecogra report Old / Expired Link page seven states that 54.8% of online casino players are female, so maybe a playgirl brand would have been better. But no... males say I like ads with sexual themes at 48% to 8% females... hmm. I see a lot of puppies in commercials on the lifetime (emit evil) channel.

I guess in human nature you want to appeal to fear in men and women, sex and ego in man, nurturing and independeance in women.

So /blather; My impulse response to 'a thousand dollars free, live the lifestyle' would be just that, primal, it appeals to animal in me and that animal has no sense of time, thus a grand is all I need, right now!

 

[AudiManinBoro]

i could probably get some hot bitches to hang around with me for a nominal fee (like getting them drunk/high for free). i already have an old mercedes (not quite a '55 300SL convertible, his is one of the first off the line i think, and the gullwing was cooler but anyhow i digress). a man's home is his castle by convention. there's a hot tub and pool in my backyard. given the amount of money i have available to me now (CAD 0.08 in the bank plus some nickels and a jar of pennies here at home), a grand would make me feel quite good and i would be living large off of it, by my standards.

yes you cannot duplicate what it is to be hef on $1000. yes $1000 was worth a lot more in those times. unfortunately, no one lives for centuries, so you're mistaken there.

go drive your audi and light your smokes with "peanuts"

(it's nothing personal, that eejit gaaaahl got under my skin)

Actually Happy I prefer to light my smokes with what we call a lighter Youl find it works so much better. Maybe thats where youve been going wrong

 

[happygobrokey]

i use a lighter too, just the wrong kind of smoke maybe

 

[devils spawn]

Having worked for the software suppliers, I was present at the internal soft launch. I can tell you that they aint giving you $1000 for free, it just seems that way, in reality u will pay for every penny of it.

Yes they have extremly strict marketting policies for this brand, to the point that they only wanted to have women answering the telephone as it promoted the brand immage.

Having been in this industry for near on 10 years I have seen it (almost) all. Just glad that am no longer part of it.

 

[breezer]

I don't think that the ad should be taken too literally. I'm sure they didnt think anyone should realistically expect to 'live the life' on $1000 a year.

 

[babs7262]

Ummmmm

obviously the ad did it's job because your all talking about it. Some companies like Old Navy and lately, HP will do appalling ads because they dont care if you hate it or even make fun of it

They want you to remember it and share........job well done playboy

 

[swampwitch]

The lifestyle. A lifestyle of viagra-swilling, wrinkly bits and pieces, chicks with rock hard boobs and peroxide slowly leaking into the brain, C-list celebrities having sex with F-list celebrities in the moist yeast-growing confines of the grotto.
What the banner says to me...Come, play here, and you too can be a tiny livestock wrangler.

 

[cynthial]

Dang Swampy, you need to come out of your shell a little and share with us how you really feel. We are all adults, what do you mean by "Wrinkly Bits" and "Tiny Livestock Wrangler"?

 

[jod5413]

Hey, Cynthia! Swampwitch is giving me another of those darn "Jeez Louise" moments
I, being from the country, know all about those livestock wranglers, whether they're tiny midgets or big ole giants! I am a bit confused about the little "wrinkly bits" though
You are a crack-up Miss Swampy:notworthy

Jod