Peddy Power sets up online poker

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Paddy Power announced that he will launch a new gambling service online poker. The company's decision was made due to its overall strategy of tapping into other internet gambling activities. An online poker facility, which would match up players with other users online in a real live game, is expected to be available by the end of the year or early in 2005. The new poker option is aimed at generating revenues in Paddy Power's online division, which is already exceeding targets.

Paddy Power has recently announced a 36% increase in turnover for 2003 with rapid growth across all its product lines. A particularly distinctive feature of betting with Paddy Power is special wagering opportunities or novelties, where punters may bet on new baby Beckhams names or whether it will be a white Christmas or not this year, etc.
 
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