Paddy Power bingo ads banned

jetset

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PADDY POWER BINGO ADS GET A RED SIGNAL

Authorities blow the whistle on Underground railway ads

Paddy Power's "Where Have All the Women Gone?" themed bingo adverts intended for London's Underground railway system have been banned by the Advertising Standards Authority and by Transport for London officials. Bans are not a new experience for the online betting company, which in the past has had two adverts pulled by the ASA.

Apparently the new ads were canned by Transport for London, with officials reportedly worried that the "Where Have All The Women Gone?" campaign would cause widespread offence. The material was targeted on women Internet bingo players.

The ads are currently being shown on an opinion website set up by Paddy Power at the web address www.shouldthisbecensored.com, and feature a male trying to breastfeed an infant, and one suggesting that the man of the house will have to be content with fast food, the implication being that the women of the family is otherwise occupied playing online bingo.

Paddy Power spokesmen say the group will increase spending elsewhere to compensate for the loss of the Underground opportunity.
 

winbig

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and feature a male trying to breastfeed an infant, and one suggesting that the man of the house will have to be content with fast food, the implication being that the women of the family is otherwise occupied playing online bingo.

Are they trying to join the ranks of GP for worst marketing stunts?
 

Casinomeister

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Are they trying to join the ranks of GP for worst marketing stunts?
:confused: It could have been a funny ad if they skipped the man-breast thing and used a different scenario (i.e. using power tools for domestic work like cooking). Hell, the baby doesn't even look hungry, and the dude is just sitting there with his boob exposed.
 
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