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On and offline poker room synergy

Discussion in 'Casinomeister's Poker Room' started by jetset, Feb 21, 2007.

    Feb 21, 2007
  1. jetset

    jetset Ueber Meister CAG

    Senior Partner, InfoPowa News Service

    Solid synergy between new UK land poker room and its online sister

    The cross-marketing synergy between land and online gambling operations is clearly at work in Nottingham, England where the final preparations are being made to the 46 table Dusk Till Dawn land poker room due for launch by gambling entrepeneur Rob Yong in April this year. The cardroom is being hyped as the largest in Europe and is already attracting media attention.

    Generating more interest in the new venue is its online poker sister, DTDpoker.com which has been packing them in since December with a range of quality poker games and services from Cryptologic. Brand recognition and cross-promotional opportunities have clearly been recognised by the sharp Yong team and the stylish site will undoubtedly help attract clientele to the physical card room.

    Online players earn "DTD Points" which can be used to pay for membership fees or to buy food and drinks at the live club. Players may channel online rakeback bonuses of up to 30 percent into buy-ins for large live tournaments as part of the DTD$$$ Club, with those using this option who finish in the money in live tournaments earning extra bonuses from Dusk Till Dawn, with larger bonuses for players who make the final table or win a tournament.

    It works both ways. Simon Trumper, the future Live Poker Director for DTD says: "I'm hoping as many as 75 percent of our (live club) members will play online. A lot of the players that were already playing a lot of hours elsewhere have decided to cross over and start playing on our site with a view to making money to play with once the club opens. I'm hoping that it will have kind of a wave effect; the players that come in will tell people that haven't started playing online yet."

    Meanwhile, a growing number of players are upping the ante at DTDPoker.com where a range of glossy promos and events, tournaments and attractive rakeback deals are on offer. The site offers crew blogs and a forum for interactivity between staff and players, together with poker news interest items.

    Regrettably, the activities of the US Department of Justice and the short sighted legislative policies of the United States preclude involvement by U.S. players in what promises to be an exciting collaboration between the on and offline poker sectors.

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