Newbie Affiliate manager asking for advice on how to promote the casino

earnbigaffiliate

Registered
Hi guys,
I am super new in iGaming world!
Was wondering if someone can give me advice on how to successfully promote casino and attract new players. The casino has Estonian license and is super new, obviously regulations are an issue. Should I concentrate on iGaming news portals, bloggers or affiliates?
Any advice would be highly appreciated, would love to hear how everyone started and what strategy you used.
Thanks!

P.S. Apologies if this is not the right place to post this thread. Appreciate if you could direct me to one, thanks in advance!
 

Nicola

Meister Member
mm1
Welcome to CM :thumbsup:

I guess it depends on what markets (countries) you intend to push. Can't say I know much about Estonian licences but that would limit a lot of players as most are MGA or UKGC?
 

Harry_BKK

Meister Member
CAG
mm1
First, welcome to CM! :)

Second, if you represent an online casino then you would need to register with Bryan. Send a PM to Casinomeister.

So Chanz is getting competition? :)

IMO, I would start with some of the bigger affiliate sites as they will get you most traffic.

Wishing you the best in a cut-throat market. Won't be easy with only an Estonian license, which might not be bad but people are used to UKGC and MGA.
 

Jasminebed

Grumpy old gal
What's your player base? If it's only Estonia, changes your game plan.

If you are not a member of GWPA, you should join it.

Attend iGaming conferences. Networking is pretty key. Learn how others are doing it, and what your competition is.

If you can be the official representative for your casino (regardless of whether CM accrediation is a goal), you can ask that you be an igaming rep here. There are several brands whose reps are Affiliate Manger. You will need to keep up, respond to player issues in a timely fashion, and have some real ability to liason with the casino staff/owners to have issues looked into and solved.

To spend your time and energy, I'd suggest concentrating on affiate recruitement as a beginning. Make sure that your systems are working well, and payments are made promptly when due. Word of mouth gets around pretty quick if a program is not living up to it's contracts.

Spend a lot of time reading every past thread, and keep following, the Affiliate issues thread. Learn what not to do.

Participate here, as a member, in threads that do not relate to your competitor's behaviour, at least at times. There are all kinds of more generalized casino issues you respond to, and the more people "know you", the more they form impressions of it they are someone they might consider doing business with.

Go start a thread in Introduce yourself. Tell us how your path lead to this job in an industry new to you. Include whatever personal details you feel comfortable sharing. I'd suggest your real first name, or at least a nickname rather than corporate name in that thread.

Respect the rules, and keep your cool. Criticism of your casino, is program offerings, is not criticism of you as a person.

My mother always said, don't bite off more than you can chew. Do one thing well rather than many things badly.

Welcome to the forum.
 

earnbigaffiliate

Registered
Thanks guys! Really appreciate all the valuable advice! Didn't expect to receive so many tips!
We have Estonian license and currently targeting Estonia (obv) and Sweden. I've read a lot about licensing and do understand the limitations, which not gonna lie makes it a lot harder.

Welcome to CM :thumbsup:
I guess it depends on what markets (countries) you intend to push. Can't say I know much about Estonian licences but that would limit a lot of players as most are MGA or UKGC?
Thanks, Nicola! Yeah, Estonian license is a pretty limited one. For now we target Estonia and Sweden (until January of course). Then - gotta figure out what my boss's plans are :)

First, welcome to CM! :)
Second, if you represent an online casino then you would need to register with Bryan. Send a PM to Casinomeister.
So Chanz is getting competition? :)
IMO, I would start with some of the bigger affiliate sites as they will get you most traffic.
Wishing you the best in a cut-throat market. Won't be easy with only an Estonian license, which might not be bad but people are used to UKGC and MGA.
Thanks! I'll reach out to Bryan, did send him an email a while back. Will DM him for sure.

What's your player base? If it's only Estonia, changes your game plan.

If you are not a member of GWPA, you should join it.

Attend iGaming conferences. Networking is pretty key. Learn how others are doing it, and what your competition is.

If you can be the official representative for your casino (regardless of whether CM accrediation is a goal), you can ask that you be an igaming rep here. There are several brands whose reps are Affiliate Manger. You will need to keep up, respond to player issues in a timely fashion, and have some real ability to liason with the casino staff/owners to have issues looked into and solved.

To spend your time and energy, I'd suggest concentrating on affiate recruitement as a beginning. Make sure that your systems are working well, and payments are made promptly when due. Word of mouth gets around pretty quick if a program is not living up to it's contracts.

Spend a lot of time reading every past thread, and keep following, the Affiliate issues thread. Learn what not to do.

Participate here, as a member, in threads that do not relate to your competitor's behaviour, at least at times. There are all kinds of more generalized casino issues you respond to, and the more people "know you", the more they form impressions of it they are someone they might consider doing business with.

Go start a thread in Introduce yourself. Tell us how your path lead to this job in an industry new to you. Include whatever personal details you feel comfortable sharing. I'd suggest your real first name, or at least a nickname rather than corporate name in that thread.

Respect the rules, and keep your cool. Criticism of your casino, is program offerings, is not criticism of you as a person.

My mother always said, don't bite off more than you can chew. Do one thing well rather than many things badly.

Welcome to the forum.
Thanks for the valuable advice, Jasmine!
We've already joined GWPA. What are the main benefits if you don't mind me asking?

Dealing with affiliates is pretty hard (totally didn't expect it, so many rules etc etc) - we currently don't have NetEnt and just got a no from Raketech who are huge in Sweden.
 
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