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New interactive division for Harrah's

Discussion in 'Casino Industry Discussion' started by jetset, May 23, 2009.

    May 23, 2009
  1. jetset

    jetset Ueber Meister CAG

    Senior Partner, InfoPowa News Service

    New Interactive division formed, and Garber involvement confirmed

    The major US gambling group Harrah's Entertainment Inc set the Internet message boards alight as the week ended by announcing the establishment of a new subsidiary, Harrah's Interactive Entertainment, Inc. (HIE) to manage the global growth of the World Series of Poker (WSOP) and explore a European interactive strategy.

    And it confirmed rumours from earlier this year (see previous InfoPowa reports) that Mitch Garber, an experienced lawyer and the former Party Gaming.com CEO, would head up the new division.

    Harrah's Entertainment chairman, president and CEO Gary Loveman said: "As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion. It is important we position ourselves to explore new markets as well as new technologies with our best in class brands."

    Harrah's has also appointed Jeffrey Pollack, Commissioner of the World Series of Poker, as president of HIE. The connections of the two men with online and land poker immediately re-triggered speculation that a partnership between Harrah's and Party Gaming.com could be in the frame.

    In addition to growing the World Series of Poker, HIE will explore the use of interactive gaming technologies to expand the reach of Harrah's brands globally, starting in Europe. With its Total Rewards customer-loyalty program, HIE will be deployed to develop new opportunities to strengthen and grow Harrah's customer base.

    The World Series of Poker, now in its 40th year, will start its 2009 season shortly, and has experienced record growth in the last five years. Participants from 124 nations competed in last year's tournament, up from 24 just five years ago and entrants have gone from 13 036 to 58 720 during the same span. The WSOP expanded into Europe in 2007 with the creation of the World Series of Poker Europe held each fall in London.
    2 people like this.
  2. May 23, 2009

    NASHVEGAS Banned User - flamming, disrespecting admin,

    FINE BY MOI!-Why did MG pull the plug because they know what is going on............If HARRAH's can politically pull off regulation in the US, good or at least better for the players........Some of the non-player (per se) cheerleaders may be cheering against themselves, hint-they are;):thumbsup:

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    15 yard penalty for taunting!!:D
    3 people like this.
  4. May 27, 2009
  5. RobWin

    RobWin closed account

    Who knows?
    A Vault!
    Vegas Lost $

    Who's yo daddy..JK:cool: I've been telling you guys this for a year and a half to two years now ;)

    Here's the crux of the matter that made Harrah's decide to do this and go this route a little sooner than originally planned. This one is a serious video on what happened to Vegas. Approx 24 minutes long and on youtube. If you want to watch the HD wide screen version just copy and paste the link and click on the HQ button.


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    Last edited by a moderator: Dec 12, 2017
    2 people like this.
  6. May 27, 2009
  7. lots0

    lots0 Banned User - troll posts - flaming

    I do nothing productive
    Hell on Earth
    I went to Reno for the weekend... It's almost as bad there.

    The only that that is saving Reno is that their economy is not entirely dependent on gambling, they have mining, but even the mining is closing down...

    When I mentioned I was 'into' online gambling to a couple of dealers... I was inundated with people looking for work in Online Gambling.
    1 person likes this.
  8. May 28, 2009
  9. RobWin

    RobWin closed account

    Who knows?
    A Vault!
    Yea, I also have heard the same regarding Atlantic City and Tunica from peeps that I know there that are still working in the land based gaming business. They're telling me as recent as this past weekend that they are looking to go in any day now to find their layoff slip waiting on them and their main concern as well as managements is the fact that no one can still see any light toward the end of the tunnel.
  10. Jun 3, 2009
  11. justred

    justred Webmeister webmeister

    So what are Harrah's planning to call the new division?
    "Hypocrite Gaming. We follow the money."

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